Google: What factors contribute to rank a landing page in a specific country?
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Hi community,
I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword?
Thanks
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Localization of the content of the landing page (from IRL to title tag and meta description to text in the page itself.
Geotargeting the landing page: if it is in a separate subfolders and the domain is a generic domain name, then you can eventually create a Google Search Console for that folder and geotargeting to the intended country in the International Targeting Page of the prope itself.
An alternative to subfolser is having the landing page you want to geotarget in a subdomain and then geotargeting it as I describe above.
If you want to create a landing page in a separate domain, then it would be better a country code domain name like, for instance, .es for Spain.
if the landing page exists in different country versions, then it would opportune to implement the hr so to indicate to Google What landing page to show in the SERPS depending from where the searchers is searching from.
Finally, links from site targeting the country the landing page is targeting too.
having a hosting in the targeted country is not anymore and international seo ranking factor.
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Not a complete list but here's a few that I know of...
Server location
Google location tag / search console location settings
TLD (.uk .us)
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