E-commerce catalog structuring for SEO
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We have about 10 high-level product categories with 100's of products from different suppliers.
What is the best way to structure our product catalog and content to drive SEO?
Basically, we get all our content from the manufacturer and want to make sure we are setting up the product pages and structure correctly.
Any ideas or sites that do it very well?
Thank you!
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Sorry,
This is the site I wasreferringg to, love to hear your thoughts on what could be improved.
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According to a video I just saw of Rand's white board Friday's, It apparently doesn't have to be an h1, but whichever the first header you lead out with should have the title, yes (I use h1 so I'm not confused lol). Your doing everything right as far following the Yoast plugin and synchronizing everything on the pages, and your on the right track wanting to structure it more efficiently.
My first drop shipping store I had gotten to about 800 pairs of shoes and 20 blogs till I hit a realization I was going to have to modify each and every one of the items to structure it appropriately lol! Looking at your sitemap I don't envy the work that will be involved in categorizing everything.
I did a few searches for Architecture template/cheat sheet for cellular, came up dry. I would start with 4 main categories
- Apps/Software
- Physical Merchandise
- Information
- Blog posts/articles.
Obviously go with optimized names for those, your doing a good job with the onsite so you'll know the right names. From the main categories just slowly pick apart and split the piles into more categories and groups, use tags for your smaller quantity specifications that wouldn't sleeve out categories well. It will slowly and painfully come together! Good luck
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We heard that matching the title, h1, and everything helps for SEO. Does it not?
Thanks for the feedback.
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Is it this seeforge.com site that I located off yer Instagram? For starters the word intrinsically probably only needs to be said 1 time in that menu not every item listed., perhaps categorize the items all under "intrinsically safe cases". Im guessing fire exit and the other couple things I looked at were Applications. Perhaps that could be a category.
It looks like you have the mega menu, I would definitely utilize some images on one of the tabs. But ya for starters maybe make this your homepage:
TBH I was actually quite confused as to the main product line/service when I initially landed on the home page which should be made clear instantly which I think the url above does just that. So from the top tier I would have physical products and Sofware the two main categories, Then Base the apps on OS or Device, cases by phone model etc.
On a positive note your DA is pretty solid, so once you research all the products and look at long tails for them I think with organization you'll notice significant improvements!
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