Why rankings dropped from 2 page to 8th page and no penalization?
-
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia".
It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ???
What could I do to solve this?
PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
-
Yes I'm trying to even the anchor text. Too many links with the word Viajes a Grecia, but the thing is that you never know what percentage is correct... it's up to assumptions I guess.
-
True that, we use Kracken to optimize images. It's easy and not so expensive since I'm adding 100+ new images per month
-
You might be right about Anchor text over optimization, try to give it a shot. Also, the pagespeed isn't satisfactory, it should be in the 90s for Mobile and 85 plus for the desktop. No harm in trying to optimize the images and website overall speed. User experience is given a lot of weightage these days, who knows it might help.
-
Hey Thank you Vijay for taking the time to answer. Speed? Well if you actually surf the website, I think it's one of the fastest I've ever seen, it loads in less than a second, although Page Speed Insights says it has 74/100 mobile speed and 83/100 PC speed.
I really don't think it's a speed issue. I didn't want to say it but maybe it is an Anchor Text Over optimization. Have you ever seen a single url go down for that? I mean, the other urls are well ranked, the domain has more than 30 keywords in 1st position, but on the main one, Viajes a Grecia, we've never recovered so I thought that maybe I've created too many (35 aprox) links with that phrase (viajes a Grecia) as the anchor text.
So now Im trying to even the anchor text distribution as explained here: https://moz.com/blog/anchor-text-distribution-avoiding-over-optimization
Thank you anyway and feel free to send me your thoughts !
-
Hi There,
Taking your word for link profile, I checked your website only. It seems to be scoring low on website speed performance(especially pointing towards the image optimization requirement), else everything looks perfect. The mobile version is scoring worse in terms of speed, and it needs to be fixed.
Since, the keyword being targeted looks like a High Competition keyword, you need to try to outperform your competition in every department.
I hope this helps.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages built on same model some rank some don’t ?
I have multiple webpages built on the same exact model and none of them have external links ? Some rank within a few days some don’t why is that ? Has anyone experienced this ? and any idea what it could be due to ? I have 2 possibilities lsi density or lsi used or topics used ? Does anyone ha e any other idea ?
Intermediate & Advanced SEO | | seoanalytics1 -
Home page vs inner page?
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Intermediate & Advanced SEO | | BobAnderson0 -
Google only indexing the top 2/3 of my page?
HI, I have a page that is about 5000 lines of code total. I was having difficulty figuring out why the addition of a lot of targeted, quality content to the bottom of the pages was not helping with rankings. Then, when fetching as Google, I noticed that only about 3300 lines were getting indexed for some reason. So naturally, that content wasn't going to have any effect if Google in not seeing it. Has anyone seen this before? Thoughts on what may be happening? I'm not seeing any errors begin thrown by the page....and I'm not aware of a limit of lines of code Google will crawl. Pages load under 5 seconds so loading speed shouldn't be the issue. Thanks, Kevin
Intermediate & Advanced SEO | | yandl1 -
How does putting a trial sign up code mid-blog post effect SEO? Do you think it will make my content seem less pleasing, therefor decrease the page rank??
I'm working on driving trials for our product - we have a number of blog posts that rank on page #1 of Google, and we get 2-3 trial sign ups per day from them. I'd like to put trial signup boxes about midway down each post to see if I can increase the number of trial signups that come directly from our blog. Do you think I can be "penalized" for this, since it's mid- blog-post content? Do you think Google will view this negatively?
Intermediate & Advanced SEO | | Karibeaulieu0 -
Can internal links from a blog harm the ranking of a page?
Here is the situation: A site was moved from its original domain to its new domain, and at the same time, the external wordpress.com blog was moved to a subdirectory, making it an onsite blog. The two pages that rank the highest on the site have virtually no links from the blog and no external links, while all the other pages are linked extensively from the blog and have backlinks. Their targeted keywords are not so much easier to rank than the other pages for that to be the sole cause. To confuse the matter even more, there was a manual penalty affecting incoming links which was removed last month. The old site, which has many backlinks to the new site, is still in Google's index. The old blog however, has been redirected page by page and is not in Google's index. Most of the blog posts are short 1-paragraph company updates and potentially considered low quality content because of that (?) The common denominator among the two highest ranked pages (I'm talking top 3 in SERP v. page 3 or 4) seems to be either the lack of external backlinks or the lack of internal links from the blog. Could there be an issue with the blog such that internal links from it are detrimental rather than helpful?
Intermediate & Advanced SEO | | kimmiedawn0 -
Rank keeps decreasing - Is my site penalized
Hello, I have run into a bit of a predicament. All of my search terms keep dropping on a monthly basis, even though I am adding quality guest posts every month. Even if I get a handful of articles on semi-popular sites my ranking still drop. I am wondering, is my site penalized? My metrics also over exceed my rankings using both the Moz metrics and pagerank. I have a PR of 5 and domain rank of 50+ and I am still getting outranked on every term by people with lower metrics (PR 2 and DR of 30) In the past I have done mostly article syndication through sites like ezinearticles and isnare, but that was about 5 years ago. I have also done a couple of the "pay $50 for 100 directory submissions" once but that was also about 5 years ago. Has anyone experienced anything like this? Anyone have any advice? As you can probably tell I am getting really frustrated. P.S. - This is happening for all pages on my website, not just particular pages. Is is possible to get a site wide penalty, and if so, what can be done about it?
Intermediate & Advanced SEO | | Mjstout0 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780 -
Do pages with irrelevant keywords hurt the domain overall for ranking for relevant keywords?
I have been doing SEO for the University I work at. We are optimizing our degree pages on a page-by-page basis. So hypothetically we have a page optimized for "online accounting degree" and another for "online marketing degree", etc. Although our focus is on specific page optimization, we hope the by-product is that the whole domain will start to rank better for "online degree". First of all, is this a reasonable expectation? Second, if this IS the case, will pages full of irrelevant keywords hurt the overall strategy? For example, our registrar and financial aid PDFs that are full of legal/financial mumbo-jumbo. Are these lowering our keyword density of relevant keywords across the domain?
Intermediate & Advanced SEO | | SNHU0