Why rankings dropped from 2 page to 8th page and no penalization?
-
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia".
It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ???
What could I do to solve this?
PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
-
Yes I'm trying to even the anchor text. Too many links with the word Viajes a Grecia, but the thing is that you never know what percentage is correct... it's up to assumptions I guess.
-
True that, we use Kracken to optimize images. It's easy and not so expensive since I'm adding 100+ new images per month
-
You might be right about Anchor text over optimization, try to give it a shot. Also, the pagespeed isn't satisfactory, it should be in the 90s for Mobile and 85 plus for the desktop. No harm in trying to optimize the images and website overall speed. User experience is given a lot of weightage these days, who knows it might help.
-
Hey Thank you Vijay for taking the time to answer. Speed? Well if you actually surf the website, I think it's one of the fastest I've ever seen, it loads in less than a second, although Page Speed Insights says it has 74/100 mobile speed and 83/100 PC speed.
I really don't think it's a speed issue. I didn't want to say it but maybe it is an Anchor Text Over optimization. Have you ever seen a single url go down for that? I mean, the other urls are well ranked, the domain has more than 30 keywords in 1st position, but on the main one, Viajes a Grecia, we've never recovered so I thought that maybe I've created too many (35 aprox) links with that phrase (viajes a Grecia) as the anchor text.
So now Im trying to even the anchor text distribution as explained here: https://moz.com/blog/anchor-text-distribution-avoiding-over-optimization
Thank you anyway and feel free to send me your thoughts !
-
Hi There,
Taking your word for link profile, I checked your website only. It seems to be scoring low on website speed performance(especially pointing towards the image optimization requirement), else everything looks perfect. The mobile version is scoring worse in terms of speed, and it needs to be fixed.
Since, the keyword being targeted looks like a High Competition keyword, you need to try to outperform your competition in every department.
I hope this helps.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Upgarded woocommerce 2 to 3 and saw a large drop in rank
Hi guys, I recently upgraded from woocommerce 2 to v3 and rankings have been plummeting. I have double checked all of the schema, markup, technical, speed, etc and it all seems to be the same. The on thing that I did find is that while there used to be about 400 images (products) there are now over 1500 images in the index as all of the thumbnails are not in the sitemap. Would / could this cause the issue? Can i remove all the thumbs from the sitemap? if so any suggestions on how (google returns very little to nothing regarding this). Should i alt text every thumbnail..... Thanks in advance for any suggestions.
Intermediate & Advanced SEO | | plahpoy0 -
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
6 months Later - 0 Domain Authority/Page Authority and losing Rankings
Hi Moz, Sorry if this comes across as a "Do My Job For Me" type of post but we are an E-Commerce store that have been live since January but have not seen any increase in performance on our site and over the past month, have even seen our rankings decrease. We have 1300 products on site and about 1500 pages in total. 1. As for on-site optimization, we have got 2 reviews and follow up reviews with a highly reputable reviewer from People Per Hour and solved any issues she has found. 2. Updated the Meta Data for products and Alt Descriptions for images focusing on the keywords we wish to rank for. We post weekly blogposts linking back to our products. 3. Social Media Campaigns with regular campaigns on FaceBook, Pinterest, Google+ and Twitter. 4. Attempted to build FOLLOW backlinks to articles relating to products on our site. We have also considered purchasing backlinks to improve our situation as we have yet to see any of these pages be crawled by Google over a month later. I have read a guides on Moz and other sites on how to improve our authority and improve rankings but none have offered much by way of practical solution. My question being, is this just a matter of patience or should I be worried/improving anything given we have 0 Domain Authority and Page Authority on all pages? Thanking you in advance, SEO Novice.
Intermediate & Advanced SEO | | csworkwear0 -
What can cause for a service page to rank in Google's Answer Box?
Hello Everyone, Have recently seen a Google result for "vps hosting" showing service page details in Answer Box. I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page. CaRiWtQUcAALn9n.png CaRiWtQUcAALn9n.png
Intermediate & Advanced SEO | | eukmark0 -
New site causes massive drop off in ranking, old site restored how long to recover?
Hello, We launched and updated version of our site, mainly design changes and some functionality. 3 days after the launch we vanished from the rankings, previous page one results were now out of the top 100. We have identified some of the issues with the new site and chose to restore the old well ranking site. My question is how long might it take for the ranking to come back, if at all? The drop happened on the third day and the site was restored on the third day. We are now on day 6. Using GWT with have used fetch as Google and resubmitted the site map. Any help would be gladly received. Thanks James
Intermediate & Advanced SEO | | JamesBryant0 -
Optimized Page Not Ranking for Head Term
We have a primary donation page that we've tried to position well for the term 'Donate' and some of its longer-tailed derivatives. The page has plenty of high-quality backlinks and internal links, and hasn't had any manual actions taken against it. The backlink profile is fairly good from what I can tell, definitely not mainly spam. The issue is that it doesn't rank for 'Donate', at all really. For 'Donate Online' and 'Donate Canada', it ranks roughly #3-4 across major Canadian cities, but we're not even in the top 100 for 'Donate'. There are pages and domains that are way less optimized, with much weaker backlink profiles, that are ranking well ahead of us. It's not a noindex or robots problem, as the page ranks fine for many other terms. We also have a strong domain with around 660k backlinks according to MajesticSEO. Here's the URL in question: http://www.redcross.ca/donate I'm hoping someone can help us diagnose what could be going wrong with this term specifically and how we can get this page into the SERPs where it belongs. Any suggestions are welcome. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
Pages that takes more then 1,5 second to load penalized?
Hi all I just read an article (print) about the importance of af having a fast website. The author claims that all pages that are taking longer than 1,5 second to load is getting penalized in the SERPS. Speed is of course a ranking factor. But I have never heard a statement like this before. Is 1,5 second a guideline from Google? Can anyone say, where this number is coming from? Is there maybe another guideline to be followed? Thanks in advance for your comments / answers 🙂 Best regards, Kenneth Karl Nielsen
Intermediate & Advanced SEO | | KennethK0
