Difference keyword and co-occurence
-
Could someone explain me what the difference between a keyword and a co-occurence is ?
Thank you,
-
Hi Seoan,
"keyword " is the exact string of letters identified as a search term for which someone may want to rank.
"Co-occurrence" relates to terms that are similar to the keyword or words that often show up near, or along with, a particular keyword.
The "Co-occurrence" thing kinda showed up originally as a foil against early article spinner-type spam tactics that just threw a bunch of words together into sentences and paragraphs peppered with keywords without accounting for actual readability. By building the co-occurrence thing into the algorithm, google required "marketers" to up their game as far as the copy they used on their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rewriting content dilemma? should i include keywords ?
hi, i am rewriting content since it had 300 words , lower than top 10s i did some keywords research, on ahrefs, moz, keywordtool . io, semrush. and there are lot of variations like, main keyword is (ios 12) has variations like (ios 12 download), (ios 12 install), (ios 12 not supported) and so on, people have been searching all these terms with ios 12, it feels like if my page talks about all these variations. i have more chances to rank. does it make any sense?
Intermediate & Advanced SEO | | SIMON-CULL0 -
Partially same alt tags for different images
Hi, I am checking the SEO for a website that has a homepage consisting of the 5 most important categories. These are represented by different images with the category title in clickable text in the image. When I check the alt tags of the images they all have the following structure: brand - activities - locations - category. So for each image alt text the items 'brand - activities - locations' are used and only the category changes. Can this be seen by Google as spamming?
Intermediate & Advanced SEO | | Mat_C0 -
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Is there a good tool for finding co-occurance words/terms?
It would be great if there was a tool that helped find words/terms frequently used with other terms. For example, a search in this theoretical tool for "mobile app development" could bring up "iPhone app development" and "mobile app design" as examples of frequently co-occuring words. Any ideas or tools for this kinda thing?
Intermediate & Advanced SEO | | jim_shook1 -
Target keyword still in domain name?
Target keyword still in domain name? getting domain name same as keyword still work for SEO ?
Intermediate & Advanced SEO | | innofidelity0 -
Price Range: Top Notch Keyword Research
How many years would someone need to have to be experienced enough to provide a thorough job of providing me with keyword research? I am willing to pay for the best job but I don't want to be taken to the cleaners...especially by someone that may not be giving me the best effort or that is not qualified. ( I was just quoted $200 an hour from an 18 yr old today) We are getting ready to change our URL's and add keywords but I am not sure which terms to add and in what order. I have heard put the most important words first but I am not sure which are the most important. 🙂 By my research we only have about 5 keywords but I am not sure. (Excluding long tail)
Intermediate & Advanced SEO | | Boodreaux0 -
Planning a Link Building Campaign: Which keywords to focus on?
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc. My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible: Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords? Do I pick a variety of keywords from various pages? What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
Intermediate & Advanced SEO | | inhouseseo0 -
Why should your title and H1 tag be different?
Is it dangerous to have your H1 tag and your title the exact same thing? My thought was that it's not be the best use of space, but that it couldn't cause harm. What do you think?
Intermediate & Advanced SEO | | MarieHaynes7