Difference keyword and co-occurence
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Could someone explain me what the difference between a keyword and a co-occurence is ?
Thank you,
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Hi Seoan,
"keyword " is the exact string of letters identified as a search term for which someone may want to rank.
"Co-occurrence" relates to terms that are similar to the keyword or words that often show up near, or along with, a particular keyword.
The "Co-occurrence" thing kinda showed up originally as a foil against early article spinner-type spam tactics that just threw a bunch of words together into sentences and paragraphs peppered with keywords without accounting for actual readability. By building the co-occurrence thing into the algorithm, google required "marketers" to up their game as far as the copy they used on their site.
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