Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
-
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients?
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
2. What do you mention in your author bio?
-
Your name and your bio as outreach manager/ marketing manager?
-
Your client's name and client's bio?
-
A fake name - as a subject expertise?
3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID?
I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf.
What you guys prefer?
Any thoughts?
-
-
When you're acquiring links for a person or a company you definitely need to be in a position where your client is comfortable with you representing them or their brand. When it comes to Guest blogging you shoot for the ABSOLUTE BEST, and for the highest links you can get!
So if you want to rank for SEO, you get links by answering 200 questions on MoZ, because they're an authority in SEO. You write guest articles for search engine journal, because any piece of content from a well known authority serves as an endorsement.
DO NOT EVER use fake anything for yourself or for someone you represent. Writing is a valuable skill to have, and if you guest post about anything at all, you're going to have to do very SOLID research to be an AUTHORITY.
However I have come to find, you don't have to be a psychologist to write a better article that paints and defines the difference between bipolar I and bipolar II better than anyone formerly had done before! The 3000 word compendium that you gained your source of information on the subject matter, nobody needs to know that was your clients website and onsite SEO you did for them. money in the bank for you, backlinks for your client
Sorry, kinda strayed to the fake name segment and gave it priority so back to your numeric order:
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
on a local level SEO clients can be acquired by ranking in the term city name + SEO. It's actually seemingly easy aside living in a massive metropolis. By doing things as simple as ranking a Youtube channel with tutorials, writing a nice 2000 word local SEO blog.You'll most likely kill your competition. 1.2m population here in Tucson and not one of these guys has a Youtube channel that breaks 100.
In summary, I provide content and that teaches others through my experiences. When it comes to SEO, right or wrong, results and positive client reviews will bring in the crowd.
2. What do you mention in your author bio? I lost count of how many profiles and forum membership sites I've signed up for, many of them vary, tailored specifically to that particular platform, and who my target audience is.
This changes despite selling specifically web design and SEO, for example a profile and blog on ActiveRain or AccountingWeb, you would need to be specifically targeting realtors or CPAs. So I base my blog posts specifically on those markets.
There really isn't a specific template aside simply saying use current pictures, make profile names a nice variance of different target keywords, and whenever possible use 400+ words to make your links contextual.
You'll never need to use a clients name for your offsite/onsite SEO especially if you are winning them links and leads with quality content marketing.
-
Hi Nidhi
You need to obtain an email address from the client from their server. Then when you contact them you do it as if you are the client. All references are made in the name of the company as is the bio link - it needs to pass link juice back to the company, not you. That is the whole idea, to promote your client's interests, not yours, or your agency's.
If you simply can't, then register a generic Gmail address which mentions your client's name but still have all links passing back to the company.
Regards Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reputable Place For Guest Posts
We do our SEO in-house, and I don't have the time for blogger outreach. Does anyone know of a reputable place where I can submit our content to be pitched to relevant outlets for backlinks and US traffic? I am not in it for someone creating our content; I write it myself and have a degree in the content I produce. I am looking for a place that gets REAL US traffic, not some P.B.N. sites or those where I can create accounts at a post myself. I want real traffic from relevant, reputable blogs or a place where I can have them use my content and find niche sites for me.
Link Building | | tammysons2 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
What to write in Guest Post Email Subject
How to and what to write in Guest Blogging email Subject to get noticed? Please provide an example?
Link Building | | Dan_Brown10 -
How do you compose and write a great guest post?
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?
Link Building | | VentaMarketing0 -
How important are different class c subnets and ip's
We're thinking of launching several blogs in our niche and 'building them up' organically, and then linking naturally from them to our sites (very conservatively). I was wondering if we should buy entirely separate hosting for these blogs and how important are separate ip addresses and class c subnets (shown on majestic SEO tools for instance). Is it possible to create a set of authoritative blogs in a niche and have them be a little 'neighborhood' within the same shared hosting provider (obv similiar class c or even same ip).
Link Building | | ilyaelbert0 -
Should I use Article Submitter software?
I've downloaded Article Demon a while ago and have been trying to use it all though it hasn't been as easy to use as I would have liked. I was just wondering what you guys feel about Article Submitting software, if it's useful or if it's a waste of time? Regards
Link Building | | HeadStud0 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6