On-page Keyword Optimization
-
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term.
But most importantly, if I make this new page, how do I incorporate it into the site architecture?
Thanks!
-
That's good advice. I may have over-optimized just a tad
-
I always recommend to clients that they write the content naturally and forget about keyword usage altogether. The more informative and compelling the content is, the more likely it is to generate links, and usability should be your primary concern too. Over-optimisation can also have a negative impact upon on rankings too, so just keep it natural.
-
Thanks Paul, just the answer I was looking for. I may throw the variation on the page as well as I have only used the original term so far.
-
Perfect, I'll make sure it's optimized correctly. How much is too much when it comes to keyword usage?
-
Paul is right. If you did it effectively, it should already be optimized for both "buick denver" and "denver buick". Google can pull those broad keywords together as long as they're frequent enough (no stuffing!) and close enough together. It's almost essentially the same thing (both keywords).
-
I wouldn't recommend creating a second page, as it's going to serve the same purpose and feature very similar content.
I would say you should spend your time on the existing page, if it is optimised well for 'denver buick' then chances are it will rank for the slight variation too anyway.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword question
I am trying to rank for the long tail keyword "Personal Injury Lawyer Vancouver". If I want to still rank for this keyword can I add an "in" in between lawyer and Vancouver and can I make Lawyer plural? Will this give me the same results? THanks, Jonathan
Keyword Research | | H1_Marketing_Solutions0 -
How do you optimise for multiple keywords?
I need to optimise for multiple keywords, on the same page? Mainly thinking of the H1 and title.
Keyword Research | | seoman100 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
How to do keyword research for a specific webpage
Kindly let me know how to do keyword research for a specific webpage and what is the process.
Keyword Research | | AlexanderWhite0 -
Product Page is Battling with Homepage in SERPs
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords. I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences) In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage. One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however). If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week. Thanks,
Keyword Research | | CleanEdisonInc0 -
Is there any value to meta keywords?
The more I read the more I realize that meta keywords are not as helpful as they once were. Is there any SEO value to meta keywords anymore or should the emphasis be put on the content and title tags in regards to keywords? As always, I appreciate any feedback.
Keyword Research | | TracSoft0 -
Keywords and Rank Checker Tool
Two questions about checking the rank of keywords. The easiest way to say this is by example. I have a keyword that SEOMOZ ranks on google in the 32nd position but when I look for that keyword in Google it's nowhere to be found (it's buried deep in the results pages somewhere). Where does SEOMOZ get its keyword results from? How do I non-localize my browser so I can see "global" keyword results? Is there such a thing? thanks in advance.
Keyword Research | | dpdeleon10 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0