Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google read multiple Geo Shape Schema Mark Up?
-
Hi Guys,
I posted a question recently about "Can I have multiple areaServed mark up on one domain?" and the responses I got was no. My client work predominantly in the South East of England in specific towns, so I wanted to be able to list all the areas they service.
However, after being told no, I went ahead anyway and put in multiple areaServed markup on the page to see if this generates any errors and it isn't when I run it through the Structured Data Testing Tool. I don't get any errors by doing this, so hurray!
But... What I want to understand (which I can't find the answer anywhere), is if this is okay, and how will Google read my markup? Will Google see that we are in multiple areas across the SE of England and push my content up before other sites, or is this just going to confused Google?
By putting in all these areas into the website as multiple locations, will Google identify that person X in area Y fits the areaServed mark up I've added and push my content to them?
Overall... has anyone else used multiple areaServed markup and can validate that this works?
-
If there are no errors in the helper tool yer good. I was probably the moron that proposed it not working, but clearly, that's not the case
Some pages I got like 2-3 videos from youtube and the JSON works on that, I guess the confusion I had around your initial inquiry was I was thinking in terms of the organization address or something to that effect.
Not sure if you've played with the article/ blog post schema, but some the similarly categorized objects literally have to have your organization on some approved list of some sort. Otherwise, it fires off a warning in Googles little testing contraption.
-
Hi there,
I haven't used the areaServed markup, but here are my thoughts:
- If your business _actually _serves all the different areas you are marking up, the markup is legitimate and therefore should be safe. However, if you are trying to manipulate/be spammy with your markup Google could penalize the site.
- In terms of how Google will read the markup, that's a tough question to answer. If there aren't any errors with it in Google's schema testing tool then it's safe to assume that if Google chooses to read/consider the schema markup it would understand that "x business provides services to the following areas".
- Where your business appears on the local pack is determined by many different inputs (such as reviews, quality/quantity of local listings, schema, etc.) I would imagine if Google chooses to consider this particular markup it could help your business appear in more local mack packs if the competition isn't much stronger when it comes to reviews, an actual brick and mortar location, etc.
Hope that's somewhat helpful—happy for anyone to disagree/jump in with more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema medical speciality error
I'm having an issue correctly formatting a medical specialty for a gastroenterologist. The Google structured data tool is giving me the error of "The property specialty is not recognized by Google for an object of type _Physician". _ Any suggestions on how to correctly update the schema code for a physician's specialty? Thanks, Keith LsPc55X iHUW88a
Local Website Optimization | | Keith_Kaiser1 -
Advice on applying Service Area Schema
So I have client that delivers goods to residential addresses and commercial businesses. They have 60+ distribution centers but want to target surrounding counties, cities and territories. Our development team was considering using virtual location pages (thousands) for these service areas. I have lobbied against this out of concern that Google would label these "doorway" pages. These pages would not have full addresses. I want to develop a strategy to gain coverage in these surrounding delivery areas. I was told that applying https://schema.org/serviceArea might help. However will this truly bring in the necessary visibility? Would having only a few key select virtual locations suffice (along with Service Area schema)? Any advice on applying https://schema.org/serviceArea attributes would be much appreciated.
Local Website Optimization | | RosemaryB
Thanks0 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Duplicate Schema within webpage
I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance, a locations page that has the address and contact info (which are also in the footer)?
Local Website Optimization | | ReunionMarketing0 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
Sub-Domain Google Search Nested under main Domain?
Hello, I have a strange issue that I have not come across before:My subdomain is: michigan.dogdaycare.com. Some of the Keyword searches show our subdomain being nested under the main domain for Google searches instead of being indexed individually. Example search term: Dogtopia Bloomfield https://www.google.com/?gws_rd=ssl#q=dogtopia+bloomfield -This will show two subdomain links nested under the main domain Example search term: Dogtopia Birmingham https://www.google.com/?gws_rd=ssl#q=dogtopia+birmingham -This shows the subdomain showing correctly in searches and not nested. Any idea as to how to fix this? Thanks in advance!
Local Website Optimization | | dogtopiamichigan0 -
Schema - Street Address
I'm starting to use schema on a site currently working on the business address in the footer. What is the correct way to use data that has more than one line? So for example the address is something like "Unit 1, Some Farm, Some Street..." Unit 1, Some Farm Some Street or Unit 1, Some Farm
Local Website Optimization | | MickEdwards
Some Street0 -
Does building multiple websites hurt you seo wise? Good or bad strategy?
HI,rategy. So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords. I was curious about this type of strategy. Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc. I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile? Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google. But being I am learning, maybe this is a common strategy, or doomed from the start. Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it? Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.
Local Website Optimization | | Berner0