Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Google for Jobs best practice for Job Boards?

Intermediate & Advanced SEO

376

gracekimberley1 last edited by

I head up SEO for a niche job board. We disallowed our job ad pages (/job/) in the robots.txt as this is user-generated content and really eating up our crawl budget, causing penalties etc.

Now Google for Jobs has hit the UK (our strongest region for traffic), I'm torn about what to do next.

Our jobs will only show in GfJ if we remove the jobs pages from the robots.txt and apply the directed structured data to every single jobs page and monitor this constantly. I will also have to constantly invest in our website developers no indexing / canonicalizing new job pages and paginations.

Is GfJ worth it? I have spoken to one other job board who has seen more brand awareness from appearing in GfJ but almost no traffic / application increase. But are we missing a trick here?

Any advice would be greatly appreciated.
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Whats up with the last google update.

I have numerous clients who were at the top of page in the top 3 spots. They all dropped to page 3 or 4 or 2 and now they are number 1 in maps or in the top 3. Content is great on all these sites. backlinks are high quality and we do not build high quantity, we always focus on quality. the sites have authorship information. trust . we have excellent content written by professionals in the industry for each of the websites. The sites load super fast. they are very mobile friendly. we have CDN installed. content is organized per topic. all of our citations are setup properly and no duplicates, or missing citations. code is good on the websites. we do not have anchor text links pointing to the site from gust posts or whatever. we have plenty of content. our DA/PA is great. Audits of the website are great. I've been doing this a long time and ive never been so dumb founded as to what google has done this time. Or better yet what exactly is wrong with our clients websites today that was working perfectly for the last 5 years. I really am getting frustrated. im comparing my sites to competitors and everything's better. Please someone guide me here and tell me what im missing or tell me what you have done to recover from this nonsense.
Intermediate & Advanced SEO | | waqid

0
Is it best practice to have a canonical tags on all pages

The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
Intermediate & Advanced SEO | | ColesNathan

0
Reuse an old juicy URL or create a new with the best practices?

I'm optimizing a site with all new URL`s, categories, titles, descriptions. All URL's will change but I've old URLs with a lot of backlinks, SEO juice. What is better for SEO with them: 1 - Change those URLs and 301 redirect traffic to the new page.
2 - Keep the URL and work just on new title, description, etc. In option 1 I understand that I'll lose some SEO juice because of the redirect, but the new URL will be correct. In option 2 everything will be strong except from the URL that will make less sense than with option 1. It will not exactly match the product name, title. It`s a reuse of a strong URL.
Intermediate & Advanced SEO | | Tiedemann_Anselm

0
Why Did My Google Crawls Hit A Wall?

Hello, One my the sites I work with, http://www.oransi.com, has seen a significant decrease in crawl Googlebot activity in the last 90 days. See screenshot. This decrease in crawl stats runs in conjunction with less Kb downloaded per day & an increase in how much time it took Google to download a page. The client did just go through a redesign, however that happened on 4/16/15, which was after the decrease in Googlebot activity, so that should not be the issue. Same could be said for the mobilegeddan algorithm change. Any help would be greatly appreciated. 5u1lM6B
Intermediate & Advanced SEO | | BrandLabs

0
Best practices with reoccurring event listings

On our client's events page there are a few reoccurring events that each have their own detail page. I'm trying to figure out what's the best practice for minimising duplicate content. For example, for the Bribie Island Markets that repeat weekly there are 2 (+more) detailed event pages: http://www.ourbribie.com/e/bribie-island-markets/1869/2013-12-07/2013-12-07
http://www.ourbribie.com/e/bribie-island-markets/1869/2013-12-14/2013-12-14 While they both contain duplicated content, they're unique in that they display the specific events date/time. My thinking is that the future events (e.g. 2013-12-14) should have a canonical link to the upcoming/next event (i.e. 2013-12-07). However this would require constantly updating/changing the canonical links. What's the best way to deal with this from a duplicate content prospective? Any better recommendations?
Intermediate & Advanced SEO | | michaelp85

0
Page position dropped on Google

Hey Guys, My web designer has recommended this forum to use, the reason being: my google position has been dropped from page 1 to page 10 in the last week. The site is weloveschoolsigns.co.uk, but our main business site is textstyles.co.uk the school signs are a product of text styles. I have been told off my SEO company, that because I have changed the school logo to the text styles logo, Google have penalised me for it, and dropped us from page 1 for numerous keywords, to page 10 or more. They have also said that duplicate content within the school site http://www.weloveschoolsigns.co.uk/school-signs-made-easy/ has also a contributed to the drop in positions. (this content is not on the textstyles site) Lastly they said, that having the same telephone number is a definate no no. They said that I have been penalised, because google see the above as trying to monopolise on the market. I don’t know if all this is true, as the SEO is way above my head, but they have quoted me £1250 to repair all the errors, when the site only cost £750. They have also mentioned that because of the above changes, the main text styles site will also be punished. Any thoughts on this matter would be much appreciated as I don't know whether to pay them to crack on, or accept the new positions. Either way I'm very confused. Thanks Thomas
Intermediate & Advanced SEO | | TextStylesUK

0
Limit on Google Removal Tool?

I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben
Intermediate & Advanced SEO | | bjs2010

0
Effect of I-Frame on Google Rank

My commercial real estate web site (www.nyc-officespace-leader.com) allows visitors to search for office space listings. The site sources listings through a third party and they are displayed in an i-frame. The i-frame directs visitors to listing pages such as: http://listings.nyc-officespace-leader.com/getspace.mpl?sp_id=A0173921&cust_id=offspldr Atleast 10,000 of these pages have backlinks to my site. My question is the following: Could these tens of thoudands of alpha numeric URLs be detrimental to my sites ranking on Google after the Panda/Penguin updates? SIte traffic dropped from 7,000 per month to about 3,300 after the April Google update. Rewriting content for dozens of pages and adding a blog have only somewhat mitigated the negative effects of Panda/Penguin. Could Google be viewing these links from the third party lisitng provider as a negative when they viewed these links as a plus before? Any downside to removing the third party links and parsing these listings from landlord websited and displaying them as part of my site with their own URL, title tag, description tag? Obviously the new URLS would not be alphanumeric. If these links have not caused the drop in traffic last April, what could be responsible? Thanks in advance for your opinion!!! Alan
Intermediate & Advanced SEO | | Kingalan1

0