Number of topics
-
Hello,
is the number of topics you cover important or is it best to cover only a few topics but in more depth ?
Thank you,
-
Topics of a webpage but your answers seems to answer my question. Go in depth in a few topics seems to be better than to cover many topics but without going in depth.
-
Can you provide more context to your question? Topics on what? A web page or website?
Research shows pages that go in dept on niche topics out rank others that cover a variety of topics. Of course, with all link building and domain authority being the same.... Here is where a large amount of information (content) will need to be balanced with great web design to engage the reader.
Some rookie digital marketers just throw up 2,000 words straight. No images, No accordions, no way to break up the read. Therefore, site engagement stats are decreased, which doesn't add to your SEO and most likely, negatively impacts your website conversion metrics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Single topic website or as part of a multiple topic website?
I have content sitting on a site here - https://www.pfizerpro.co.uk/product/xeljanz/rheumatoid-arthritis - domain authority 25 page authority 18 - the pages went live three months ago and the website was launched 18 months. We now have the option to use a brand new domain www.xeljanz.co.uk Which is the better option to stick with the www.pfizerpro.co.uk as it is a larger multiple topic site that should attract more links or to start a new single topic site which google may view as the better source as it is dedicated to the topic? Thanks
Intermediate & Advanced SEO | | Kate_team_DM0 -
Attribution of port number to canonical links...ok?
Hi all A query has recently been raised internally with regard to the use of canonical links. Due to CMS limitations with a client who's CMS is managed by a third party agency, canonical links are currently output with the port number attributed, e.g. example.com/page:80 ...as opposed to the correct absolute URL: example.com/page Note port number are not attributed to the actual page URLs. We have been advised that this canonical link functionality cannot be amended at present. My personal interpretation of canonical link requirements is that such a link should exactly match the absolute URL of the intended destination page, my query is does this extend to the attribution of port number to URLs. Is the likely impact of the inclusion of such potentially incorrect URLs likely to be the same as purely incorrect canonical links. Thanks
Intermediate & Advanced SEO | | 26ryan0 -
Automotive part / OEM / Manufacturer numbers
Hi All, What's the best way to optimise pages for OE / Manufacturer Part numbers? Disclaimer: All part numbers in this post are fictional. I dont want this post out ranking my client for real part numbers 🙂 Take this for Throttle Body for example: WOODYS S-AB-Q.123.53G This is the main part number from WOODYS (the manufacturer). However, these are all variations of exactly the same product: Woodys 2.78972.11.0 Woodys 2.78972.16.0 Woodys 2.78972.20.0 Woodys 2.78972.26.0 Oh, and car brands use OE numbers for these parts, such as: VWA 9808e40923G VWA 9808e40923L VWA 9808e40923M VWA 9808e40923P VWA 9808e40923Q These internal part numbers are vitally important as most of my clients customers are garages/mechanics so they're very likely to search on OE numbers. So, would you suggest: Optimising 10 different pages for the same product (using the part numbers in the URL, Title and H1). The problem is there's no unique content for these pages, only the part number varies, so this would likely get penalised for dupe content, or not enough unique content. Optimising one page for all terms. If so, how do you suggest doing this to ensure all part/OE numbers rank well and part numbers are prominent in the SERPS?
Intermediate & Advanced SEO | | seowoody
Could Schema.org help here by marking up these EO numbers with the isSimilarTo property of the Product type? I'm trying to ensure these part number get equal presence in the SERP snippet when searched for, even though I can't physically include all these numbers in the Title tag, URL and H1 of one page. 3. Something else? Thanks, Woody 🙂1 -
Could large number of "not selected" pages cause a penalty?
My site was penalized for specific pages in the UK On July 28 (corresponding with a Panda update). I cleaned up my website and wrote to Google and they responded that "no manual spam actions had been taken". The only other thing I can think of is that we suffered an automatic penalty. I am having problems with my sitemap and it is indexing many error pages, empty pages, etc... According to our index status we have 2,679,794 not selected pages and 36,168 total indexed. Could this have been what caused the error? (If you have any articles to back up your answers that would be greatly appreciate) Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Googlebot found an extremely high number of URLs on your site
I keep getting the "Googlebot found an extremely high number of URLs on your site" message in the GWMT for one of the sites that I manage. The error is as below- Googlebot encountered problems while crawling your site. Googlebot encountered extremely large numbers of links on your site. This may indicate a problem with your site's URL structure. Googlebot may unnecessarily be crawling a large number of distinct URLs that point to identical or similar content, or crawling parts of your site that are not intended to be crawled by Googlebot. As a result Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all of the content on your site. I understand the nature of the message - the site uses a faceted navigation and is genuinely generating a lot of duplicate pages. However in order to stop this from becoming an issue we do the following; No-index a large number of pages using the on page meta tag. Use a canonical tag where it is appropriate But we still get the error and a lot of the example pages that Google suggests are affected by the issue are actually pages with the no-index tag. So my question is how do I address this problem? I'm thinking that as it's a crawling issue the solution might involve the no-follow meta tag. any suggestions appreciated.
Intermediate & Advanced SEO | | BenFox0 -
What would you pick? Species/Breed or Topic
If you'd like to take a look, the site under quesiton is http://ArkAnimals.Com. At the moment I am considering doing landing pages by topics and not by the type of animals. I will be blending both wild and domestic animals but how to best do this is confusing since so much has changed over the years. My competitors are focusing on animal types mainly and competition is fierce. Also the site attracts by three main topics not specific animals--so I want to be a bit unique which is why I am considering a topic driven focus. What would you recommend? Background This site has been online since 1994 and on its own domain for a long while. However, over time it has suffered from a lot of things--different designers, expansion, movement of content to niche sites and bad seo. LOL Once everything was on one site with sub directories. Then, it expanded and my online advisors recommended moving topics off into their own niche sites. So, I did that. Ugh. Now, much of that content is being integrated back as I am undergoing an intense revamp (the last one was a disaster). There are a few presenting problems that I could use your perspective and expertise--since I am too close to it. Problems for Needing Your Input The site is over 2600 pages with many in html and others in php.What is the best practice? Moving the remaining html pages over into php? Some of the pages that were not active have a redirect to the blog. I plan on doing page to page 301 redirects once I dig in--unless you have a better idea. There are a lot of well established links to some of the pages. How many topics are too many? I have a wide variety of content. First, the magazine format covered about six topics. Later, I began covering more pet related items and did a lot of different news summaries to keep it fresh. I want to dump the short outdated pages as many of them have obsolete links or are too short to add any value. Or should I update if they help with the seo rather than continue to let them dilute the site? Landing page or blog? Which is better, an index landing page or blog? At the moment the blog appears on the main index for freshness and the site attracts traffic for specific topics not animal breeds or species. I want to move the site from an educational site to serving as a main funnel for potential clients driving them to get on a list or to a niche site for sales related to the particular topic/training of interest. What your take on this if you were to tackle it? Any input would be greatly appreciated. My audience includes those who are pet owners, novice trainers, and animal lovers with no critter sense.
Intermediate & Advanced SEO | | TheARKlady0 -
Does having a high number of reciprocal links hurt you?
I know reciprocal linking isn't ideal, but does it actually hurt your site? Is there any penalty for having a high number of reciprocal links?
Intermediate & Advanced SEO | | nicole.healthline0 -
How 'Off Topic' can I go - site wide?
Hello, I am currently number 1 for a competitive keyword - so don't want to push the wrong button and self destruct! My site is highly focused on one relatively narrow niche with about 50-60 pages of content bang on topic. I was wondering if Google will discredit my site in any way if I start adding pages that are** 'loosely related' **to the overall theme of my niche. Some of them are what you might call sister concepts with maybe one mention of my target keyword in the body..... Does the algo value what percentage of the whole site's content is on/ off topic? If so how important is this as a factor? Thanks a lot
Intermediate & Advanced SEO | | philipjterry0