URL 301 Re-direct
-
Hello,
If we publish a blog post with a url which accidentally contains a number at the end (blog.companyname.com/subject-title-0), is it best-practice to update the URL (e.g. to blog.companyname.com/subject-title) and put in a 301 re-direct from the old to the new one or should it simply be left as is?
I've read that 301's lose link equity and relevance so is it really worth re-directing for the sake of a cleaner url?
Thanks for your input!
John
-
Thankyou Soo Much. Great Post
-
Great - thanks for taking the time to respond Roman with this insightful post
-
Well, the post that you are using as a reference makes sense if you have a website running and one of your pages is getting traffic and you don't know how to deal with a URL error.
- If your page is ranking on the first page of SERP
- you have 100 backlinks pointing to your page
- 2000 user coming every day.
Well, in that case, you will need to evaluate which tactics can give you a better result.
- Option - 1 Keep the URL as its right now.
- Option - 2 Replace it with a new one.
You will need to know if your new URL will help to rank for new keywords or put you in a better place in the SERP, also how is performing your competition for that specific keyword, what about the anchor text of your external and internal links.
So you make an analysis to see it is worth the risk. Usually SEO expert deal with URL updates adding value to the page, adding content, graphics, images, text. But as I see that is not your case
In the other hands, if you have just an article, I mean a simple article with a few visitors. Probably you want to rank it, but it has no external links, no traffic at all or insignificant traffic and has a low DA. Well, in that case, forget what I told and simple change the URL and stop worrying about it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website url structure after redesign and 301 redirect chains - Looking for advice
OK, been trying to piece together what is best practice for someone I'm working with, so here goes; Website was redesigned, changed urls from url a to url b. 301's put in place. However, the new url structure is not optimal. It's an e-commerce store, and all products are put in the root folder now: www.website.com/product-name A better, more organized url structure would be: www.website.com/category/product-name I think we can all agree on that. However, I'm torn on whether it's worth changing everything again, and how to handle things in terms of redirects. The way I see things, it would result in a redirect chain, which is not great and would reduce link equity. Keeping the products in the root moving forward with a poor structure doesn't feel great either. What to do? Any thoughts on this would be much appreciated!
Technical SEO | | Tomasvdw0 -
Weird Blog tags and re-directs
Hello fellow Digital Marketeers! As an in-house kinda guy, I rarely get to audit sites other than my own. But, I was tasked with auditing another. So I ran it through Screaming Frog and the usual tools. I got a couple of URLs come back with timeout messages, so I checked them manually- they're apparently part of a blog's archive: http://www.bestpracticegroup.com/tag/training-2/ I click 'read more' and it takes you to: http://www.bestpracticegroup.com/pfi-contracts-3-myth-busters-to-help-achieve-savings/ The first URL seems entirely redundant. Has anyone else seen something like this? Just an explanation as to why something like that would exist, and how you'd handle that would be grand! Much appreciated, John.
Technical SEO | | Muhammad-Isap0 -
URL Structure
Hi, Hope you are all well. On our website we have a 'blog' and a 'news' section. The blog is located on "/blog" - but when you click on a post the url structure changes to /name-of-article and the blog subdomain isn't included. Would it be better to have "blog/name-of-article as this would then make the blog perform better in search results? Also, if our news page is under /news - but when you click on an article it changes to /news-article/name-of-article Wouldn't it be better to have /news/name-of-article Thanks a lot!! 🙂
Technical SEO | | National-Homebuyers0 -
How to delete specific url?
I just ran drawl diagnostics and trying to delete pages such as "oops that page can't be found" or "404 (not found_ error response pages. Can anyone help?
Technical SEO | | sawedding0 -
301 redirect of a subdirectory
Hello! I am working on a website with the following structure: example.com/sub1/sub2/sub3. The page "example.com/sub1" does not exist (I know this is not the optimal architecture to have this be a nonexistent page). But someone might type that address, so I would like it to redirect it to example.com/sub1/sub2/sub3. I tried the following redirect: redirect 301 /sub1 http://example.com/sub1/sub2/sub3. But with this redirect in place, if I go to example.com/sub1, I get redirected to example.com/sub1/sub2/sub3/sub2/sub3 (the redirect just inserts extra subdirectories). If someone types "example.com/sub1" into a browser, I would "example.com/sub1/sub2/sub3" to come up. Is this possible? Thank you!
Technical SEO | | nyc-seo0 -
Should I do a 301 redirect
Hi Everyone, Hope you can help me out here. I have .co.uk & .ie website with similar content. On a particular section of the .co.uk website it is updated daily (Q&As, Blog posts etc) .ie does have this section but to a lesser degree, no daily updates etc, I was wondering if we should simply do a 301 redirect when someone is on the .ie website to .co.uk, it means the user is getting a much better experience however not entirely the consequences from search engines on this? Thanks
Technical SEO | | Paul781 -
Affiliate urls and duplicate content
Hi, What is the best way to get around having an affiliate program, and the affiliate links on your site showing as duplicate content?
Technical SEO | | Memoz0 -
Shorter URLs
Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD1