Is there a penalty for too many 301 re-directs?
-
We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.
-
There is no penalty at all . on the contrary its a best practice while renovating your site or Reconstructing URLs is to use a 301 redirect to preserve the link equity to the new destination..
I added a video for your reference.
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
301 redirects are indeed the proper way to restructure URLs, and adding these shouldn't hurt you. This is confirmed by a post by Barry Schwartz on Search Engine Roundtable a few years back. The one thing you do want to make sure to avoid is "chaining" 301 redirects, as noted by Matt Cutts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page redirected too many times
Hello, How can we solve the following error : This page isn't working ** redirected you too many times.** It's very frustrating. I have cleared the cookies. Still, the problem persists. Thanks
Technical SEO | | Johnroger0 -
301 redirection for e-commerce website
Hi moz community, I am the web agency for a e-commerce website. Its current domain is https://www.liquorland.co.nz but now all the e-commerce part will be moved to a sub-domain https://shop.liquorland.co.nz. There are thousands of e-commerce current being indexed in Google (i.e., 15,500) plus they also have a mobile version of the page like /mobile/default.aspx. Is it necessary to 301 redirect all the pages? We are afraid it may slow down the website because the request will go through thousands of filters. Is it OK to just redirect the main categories? Many thanks in advance.
Technical SEO | | russellbrown0 -
301 redirects reverting to 302 redirects
We recently built a new website with a new site structure. To prevent there being a load of 404's I redirected the old pages to the new relevant pages with 301 redirects. A few days later the SEOmoz crawl report alerted me to a load of 302 redirects. When I looked into this for some reason all of the 301 redirects I set up are reverting to 302 redirects. I did a test by 301 redirecting a made up URL to an existing page and the same thing happens - it 302 redirects. I can't find any settings in WordPress to possibly explain why this is happening. Has anyone got any ideas why this could be?
Technical SEO | | Tone_Agency0 -
301 redirects on Windows server
Hi, We are soon moving www.ourumbrellaorganisationwebsite.co.uk/oldsubsidiaryname/index.aspx AND www.differentolddomainname.co.uk to just www.ourumbrellaorganisationwebsite.co.uk (an existing site which will no longer have the old subsidiary name sub section). How do we do the 301 redirects on a Windows server? Helicon has been suggested but I don't know it. I know we need to 301 redirect 'old' pages to the equivalent new ones, but is it a problem to do all of the old pages (there are lots) or should we just just do a few? is there ever a downside to doing individual redirects for an entire old site? Also, once the 301 redirects are in place from the old domain, is it possible to let the old domain expire and if so, at what point? Thanks
Technical SEO | | Houses0 -
How can I perform this 301 redirect?
I am working on a site for a colleague and have installed wordpress on their server in the wp directory, they want the root domain redirecting to the wp directory but everything i have tried seems to throw up errors. i need sample.co.uk to redirect to sample.co.uk/wp/ no matter which html file they are trying to access on the root of the sample.co.uk site help?
Technical SEO | | GrassRootsSEO0 -
301 Redirects Not Allowed by Host
Not sure if anyone has an answer, but we have a client who has an ecommerce store with SBI! The client has a new site with a new store builder/host and wants to 301 redirect all of the old site's indexed pages to the new site. However, we were just informed by SBI! that 301 redirects are not allowed - even more, they don't even grant FTP access. Any brilliant ideas from anyone how we can get around this?? Thank you!
Technical SEO | | roundabout0 -
Index.php and 301 redirect with Joomla
Hi, I'm running Joomla 1.7 with SEF on and I'm trying to do a htaccess redirect which fails. I have approximately 100 in effect so far and all working fine, but I have one snag. Index.php is not working as I need it to when it's redirected to www.myurl.com/ If I turn on index.php redirect to root using this code #index.php to root
Technical SEO | | NaescentAdam
RewriteCond %{HTTP_HOST} ^myurl.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.myurl.com$
RewriteRule ^index.php$ "http://www.myurl.com/" [R=301,L] And then go to www.myurl.com/test.html I'm redirected to the homepage. I think this is because all pages are index.php in joomla. SEOMOZ and Google both think that index.php and root are duplicate pages. Does anyone have any advice for overcoming this? Thanks, Adam0 -
How many days for a Backlink
Hi One week ago, i created a blog on wordpress added the url of my blog on google, bing and yahoo. In that blog i put a link of my webshop (the site im working on SEO) but when i checked the backlinks of my webshop (with seomoz tools and yahoo explorer) , the link from the blog still doesnt show. How many days it takes for a backlink to be registered ? Thanks
Technical SEO | | nipponx0