Is there a penalty for too many 301 re-directs?
-
We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.
-
There is no penalty at all . on the contrary its a best practice while renovating your site or Reconstructing URLs is to use a 301 redirect to preserve the link equity to the new destination..
I added a video for your reference.
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
-
301 redirects are indeed the proper way to restructure URLs, and adding these shouldn't hurt you. This is confirmed by a post by Barry Schwartz on Search Engine Roundtable a few years back. The one thing you do want to make sure to avoid is "chaining" 301 redirects, as noted by Matt Cutts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
How many serp results for a domain.
I thought this one was carved into stone, max number of results from the same domain in SERP is... two. Or... three?! I was searching for some familiar keywords and found three results from the same domain, isn't that... unusual?
Technical SEO | | max.favilli1 -
Our Website Get too many visits from this IP ?
Hi, We get alot of visits from this IP below... Whats this ? | Host Name: | google-proxy-66-249-85-8.google.com | Browser: | IE 8.0 |
Technical SEO | | Asjad
| IP Address: | 66.249.85.8 — [Label IP Address] | Operating System: | WinVista |
| Location: | Mountain View, California, United States | Resolution: | 1024x768 |0 -
301: Dynamic URL to Static Page
I've been going around trying to get this dynamic url to redirect in the .htaccess file. I know I'm missing something but can't figure it out. Code: RewriteEngine on
Technical SEO | | ohlmanngroup
RewriteCond %{QUERY_STRING} ^/dynamic-url.php?id=43$
RewriteRule ^$ http://static/page/url/inserted/here? [R=301,L] Suggestions?0 -
Confirmation of penalty
Hi, I have been discussing with friends about possible penalties on few domains [listed below]. I would appreciate if any of seomoz staff could check them and explain if these sites are penalized in full, or part of these websites are penalized or homepage being penalized, any identification of penalty being imposed, and how to get these sites restored. http://www.google.com.pk/#sclient=psy-ab&q=123businesslistings.com&oq=123businesslistings.com&gs_l=hp.3...4797.4797.1.5047.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.8.psy-ab.xDG3ytsYUVU&pbx=1&bav=on.2,or.r_qf.&bvm=bv.45107431,d.aWc&fp=db751f8c4669b6fe&biw=1441&bih=603 keyword searched=123businesslistings.com
Technical SEO | | ClaudioJudsoni0 -
301 redirect of a subdirectory
Hello! I am working on a website with the following structure: example.com/sub1/sub2/sub3. The page "example.com/sub1" does not exist (I know this is not the optimal architecture to have this be a nonexistent page). But someone might type that address, so I would like it to redirect it to example.com/sub1/sub2/sub3. I tried the following redirect: redirect 301 /sub1 http://example.com/sub1/sub2/sub3. But with this redirect in place, if I go to example.com/sub1, I get redirected to example.com/sub1/sub2/sub3/sub2/sub3 (the redirect just inserts extra subdirectories). If someone types "example.com/sub1" into a browser, I would "example.com/sub1/sub2/sub3" to come up. Is this possible? Thank you!
Technical SEO | | nyc-seo0 -
Identifying a 301-redirect problem?
I was looking at the Search Engine Optimization reports for one of my clients in Google Analytics, and I saw that their two biggest landing pages are www.website.com and http://website.com. Does this mean that Google is serving both the 'www' and 'non-www' versions of the website, and thus harming the website's overall ranking? Thanks for any input!
Technical SEO | | williammarlow0 -
301 Redirect Have no ranking
Hi Guys wonder if you can help my site www.economy-car-leasing.co.uk has just been 301 from www.economyleasinguk.co.uk The reason for the move is the site is going to be structured for both cars and vans separately we did the 301 around 8 weeks ago and initially we thought everything went well, all the new site was indexed within 24 hours, we updated WMT on the old site we monitored around 150 keywords many were top 10 in Google 99% were top 5 pages However 8 weeks on we do not rank for hardly anything, i have confirmed all the redirects are working, we have 200 ok from the home page and all the other canonical pages return 301 we just implemented the canonical tag to all pages. we did factor that we will get some down time but not 8 weeks worth, i have done a 301 on this scale before with no real loss of rankings (Different site) Really tempted to put the old site back however its not what i want to do, Bing seems to have picked up on the change really well but im thinking Google just needs time The change looks like its done perfectly and everything is working as it should however it looks like that none of the original rankings or juice has been pushed over from Google yet and im wondering how long does it typically take to get the site ranking again site have gone from 17k unique s per month to less than 2k Paul
Technical SEO | | kellymandingo0