Is there a penalty for too many 301 re-directs?

[nicole.healthline]

We are thinking of restructuring the URLs on our site and I was wondering if there is a penalty associated with setting up so many 301 re-directs.

[wissamdandan]

There is no penalty at all  . on the contrary its a best practice while renovating your site or Reconstructing URLs is to use a 301 redirect to preserve the link equity to the new destination..

I added a video for your reference.

watch?v=r1lVPrYoBkA

[malachiii]

there isnt a penalty, but you want to insure that you're sending the right juice from the URL.  if you're 301ing an apple page to a pear page you'll eventually lose the juice

[malachiii]

there isnt a penalty, but you want to insure that you're sending the right juice from the URL.  if you're 301ing an apple page to a pear page you'll eventually lose the juice

[AnthonyMangia]

301 redirects are indeed the proper way to restructure URLs, and adding these shouldn't hurt you.  This is confirmed by a post by Barry Schwartz on Search Engine Roundtable a few years back.  The one thing you do want to make sure to avoid is "chaining" 301 redirects, as noted by Matt Cutts.