Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Ranking Report is Different than Real Result on Google
-
Hi Guys,
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page.Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client.Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result.
What could be the possible reason that he is not getting the same result as showing by MOZ?
I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate?
Any help would be highly appreciated.
Please help.
Thanks
-
@sarahwalsh yes i have seen while this core update that https://fifamobilefc.com/ was out of research but tools were showing some traffic.
-
Keyword ranking report might be different than real because of several reasons like personalized search results, location-based differences, and fluctuating search algorithms.
While doing keyword research always clear your cache, use incognito mode, and ensure consistent location settings when verifying keyword rankings
-
Bonjour
Je trouve que google est la base organique la plus fondamentale je n'ai aucune comparaison en matière de vérification de rapport de classement de mots clés
Merci -
how to know which ranking is accurate?
-
@sarahwalsh how to know which data is most accurate
-
Sometimes, your SEO data can differ between the different SEO tools during an algorithm update.
-
Hey! Dave from the Help Team here,
Most discrepancies in keyword rankings are caused by the way Moz is querying Google and other search engines. Our process completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.
One of the SEO experts in our community offered a really great explanation of this difference here.
If you are seeing some big discrepancies that don't seem to make sense to you, please shoot us an email at help@moz.com with some examples, we would be happy to take a look for you!
thanks
-
Thanks NgEF for your quick response. I've advised him to clean the cache and see the rankings in Incognito mode and with location set to local. I hope it will help him to get the exact ranking that MOZ is showig to us.
THanks
-
Hi KanikaG,
The difference in rankings can be due to several different reasons. Moz's crawlers are pretty accurate in my experience but I've usually got to make sure that the settings are correct.
How is your client checking the rankings? If the client is simply opening up a browser tab and Googling the keywords for example. they might get an inaccurate ranking, especially if they've visited competing sites before. The reason for this is simply their search/browser history. If they visited a site before, even more so if they searched for a keyword then clicked into the competing site. The best way to get a 'clean' read on the rankings is to simply open up an incognito window (if they're using Chrome), or a new private window (for Firefox). That way, their cookies/browsing history/previous queries don't influence what they are seeing in the search result pages.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location National vs. Country - Different Ranking
Why is the ranking for a keyword different for the locations National and for example Austria ... both should bring the ranking for the whole country, but often they are different?
Moz Bar | Feb 22, 2021, 10:05 AM | Art-of-Artists0 -
Get keyword volume by US State
I'm trying to get keyword search volume per US state & not just country. I found an article on this but it's over 7 years old... https://moz.com/community/q/tool-for-local-keyword-research-by-us-state Am I blind and completely missing it? Is there a way I can do this? Thanks, everyone!
Moz Bar | Jul 26, 2019, 4:10 AM | frekwency0 -
Moz Keyword Tool Monthly Volume
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10. Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
Moz Bar | Aug 23, 2017, 11:43 AM | fictionarts0 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | Dec 25, 2020, 7:32 AM | randfish11 -
What is a Good Keyword Organic CTR Score?
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
Moz Bar | Feb 1, 2020, 2:13 PM | randfish12 -
Is Keyword Explorer now providing search volume by country?
I think Keyword Explorer was only providing search volume data for the US (whereas difficulty and opportunity were available at a country level) but recently I've started to see differences between the US volume data and the UK (see examples attached). Does this mean Keyword Explorer is now providing accurate volume data for the UK and other countries? DEIKsVJ 5kels
Moz Bar | Jul 5, 2016, 6:15 PM | A_Q0 -
Moz reporting for C-Blocking
Hey Mozers, I see Moz has a reporting tool for C-blocking and for november I had 330. Does this mean 330 Ip addresses came from the same location in the month of november?
Moz Bar | Jan 2, 2015, 1:44 PM | rpaiva1 -
Need a Reliable Free Bulk Keyword Rank Checker
I have 2,871 keywords that I need to check Google rank for on 4 separate domains. Does anyone know of any FREE tools or plugins available that will allow for this volume that wont get my IP banned by Google? Even the Moz Rank Checker only allows to enter 1 keyword at a time for up to 200 per day. Who would seriously enter in 200 keywords, one by one all day, every day?
Moz Bar | Jan 29, 2014, 2:04 PM | dsinger0