How can keyword explorer help me search on a more local level?

[grettelp]

I am a total novice at this.  I am taking the tutorial and the first thing she addresses is Keyword Explorer.  It makes sense to me, but what doesn't is that it asks me to look for keywords in USA.  I need to explore keywords on a local level.  Anyone out there who can help me with this?  am I over my head with Moz Pro if I am a complete novice?

[DonnaDuncan]

Grettelp,

You can sometimes have more success getting ideas for local keyword phrases using the free Google Keyword Planner tool. It allows you to specify a geography you're interested in - city, municipality, county, township, state, province, country.

Google Keyword Planner does not give specific volumes (they give rounded figures for groups of related keywords), but you'll at least get an idea of what people are searching for and can test it.

You can also see a sampling of the phrases people are using to find your content by looking at search queries in Google Search Console, also free.

[moz_support]

Thanks for the question!

At this time, Keyword Explorer only supports national-level keyword data. Sorry about that! Right now the only real way to hone in on more local data would be to geo-modify the keyword phrase. That is, to enter something like "car dealership sacramento" versus simply "car dealership".

If you're looking to get rankings information for locally tracked keywords, you can do so in your Moz Pro campaign. Check out our guide here on how to add those to your campaign: https://moz.com/help/guides/moz-pro-overview/rankings/add-and-manage-keywords/local-keywords

Let us know if you have any other questions!