Does having a high number of reciprocal links hurt you?
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I know reciprocal linking isn't ideal, but does it actually hurt your site? Is there any penalty for having a high number of reciprocal links?
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We have vendors from whom I was hoping to get links.
To make it more enticing to them I was planning to select a small number of vendors (with good site metrics) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links.
I was planning to only have one vendor to one page and only for the pages that we are locally targeting.
Is this a bad strategy?
Thanks!
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Great websites link to other great websites all of the time so unintentional reciprocal linking occurs all of the time. So I don' t think that reciprocal linking is the sign of sometimg evil. It occurs naturally. If you are quality linking to relevant quality I would not be concerned - but I would no go out arranging these types of links with other websites.
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Do you believe we shoudn't do reciprocal link building at all ? Does exchanging few links with related sites hurts ?
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The most probable consequence (not calling it a penalty)... is that the links will be ineffective.
They might help at first and then your rankings will fall when the devaluation occurs..
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