Changing URL's During a Site Redesign
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What are the effects of changing URL's during a site redesign following all of the important processes (ie: 301 redirects, reindexing in google, submitting a new sitemap) ?
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Hi Jennifer,
Considering that you tackle everything needed in a migration (such as proper 301 redirects, new sitemaps and all that).. What you should spect in an organic traffic perspective:
- Rankings will vary for some days while google is understanding the new site, hopefully wont take longer than a month.
- Visits could be down for the time where rankings are fluctuating
- Google will show both site in SERPs for some time
Keep in mind that this is a migration, like any other. So it could come handy these resources:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus - AleydaSolis
Migration Best Practices - SMX London 2018 <- backedup by JohnMu in this tweetHope it helps.
Best luck.
GR
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