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    4. What schema markup to add to case study?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What schema markup to add to case study?

    On-Page Optimization
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    • I-COM
      I-COM last edited by

      What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance.

      Any opinions?

      1 Reply Last reply Reply Quote 0
      • NormaHernandez
        NormaHernandez last edited by

        Thanks for the info. I will update you soon.

        1 Reply Last reply Reply Quote 0
        • Danieljacobree
          Danieljacobree Subscriber last edited by

          You've probably already figured things out since it's literally been over a year since you posted your question, but here's what we're currently working on -

          We're using Article as the basis for the schema we're adding to case studies, and including the following:

          • Headline

          • Description

          • Publisher

          • Name

          • Logo

          • Date published

          • Date modified (if applicable)

          • Image

          • URL - canonical URL

          • Article body

          • Award

          • Mentions

          • associatedMedia

          We've been toying with finding a way to try to incorporate exampleOfWork and workExample, but don't feel like it's quite the right fit. Depending on the content you've got in your case studies, there are loads of great elements to work in from the Article type.

          Where did you end up?

          1 Reply Last reply Reply Quote 0
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