Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What schema markup to add to case study?
-
What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance.
Any opinions?
-
Thanks for the info. I will update you soon.
-
You've probably already figured things out since it's literally been over a year since you posted your question, but here's what we're currently working on -
We're using Article as the basis for the schema we're adding to case studies, and including the following:
-
Headline
-
Description
-
Publisher
-
Name
-
Logo
-
Date published
-
Date modified (if applicable)
-
Image
-
URL - canonical URL
-
Article body
-
Award
-
Mentions
-
associatedMedia
We've been toying with finding a way to try to incorporate exampleOfWork and workExample, but don't feel like it's quite the right fit. Depending on the content you've got in your case studies, there are loads of great elements to work in from the Article type.
Where did you end up?
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do keywords within a dropdown menu add any SEO value?
I haven't seen this written about in some time. Has anyone had any experience dabbling in this?
On-Page Optimization | | gregvellante0 -
How do you add meta data to dynamic pages?
We have 1000's of dynamic pages on the website and would like to know how to add meta data to these dynamically generated pages. Thanks!
On-Page Optimization | | REIT0 -
Using Schema markup for Feefo reviews
I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
Best practice for footer in ecommerce - Shall I add Top Category links?
What would you recommend regarding links to "Top Products" and "Top Categories" in footer? Would you add them to give extra link juice to top categories? would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages? would you vary these top category links in footer according to main category
On-Page Optimization | | lcourse0 -
Does schema.org assist with duplicate content concerns
The issue of duplicate content has been well documented and there are lots of articles suggesting to noindex archive pages in WordPress powered sites. Schema.org allows us to mark-up our content, including marking a components URL. So my question simply, is no-indexing archive (category/tag) pages still relevant when considering duplicate content? These pages are in essence a list of articles, which can be marked as an article or blog posting, with the url of the main article and all the other cool stuff the scheme gives us. Surely Google et al are smart enough to recognise these article listings as gateways to the main content, therefore removing duplicate content concerns. Of course, whether or not doing this is a good idea will be subjective and based on individual circumstances - I'm just interested in whether or not the search engines can handle this appropriately.
On-Page Optimization | | MarkCA0 -
Schema: Multiple Locations on a Single Page
Can adding multiple locations on a single page be confusing to Google? Is using "LocalBusiness" with "branchof" the proper way of doing this? Does anyone know of any resources that go into this type of thing in more detail? I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.
On-Page Optimization | | Kwilder0