Onpage optimising for multiple sites
-
I’ve been given the task of optimizing a company’s websites (15 in total) that has multiple websites selling the same product. In terms of optimizing them, can I use the same set of meta descriptions, page title tags and key words for them all or do I need to produce a different set for each?
The sites are for independently branded companies that are set up in a franchise-like arrangement. They all exclusively sell the parent companies joinery products
-
No matter the model, the verdict is the same - gotta be fairly unique content on each of websites.
P.S. Look at any well established franchises - they have 1 website, where the products are shown, and you can choose your closest store/office and go get the product there. Then the locations itself have their own little subpages, which are unique to them - maybe their story, their staff etc.
-
Thanks for getting back to me. Sorry I should have explained the sites are for independently branded companies that are set up in a franchise-like arrangement. They all exclusively sell the parent companies joinery products
-
The first question you need to ask is why does your company have 15 websites selling the same things? Would having one site rank and the others just be canonical (or eliminated) be an acceptable solution? If the sites have different audiences you can try gearing the descriptions, keywords, etc. to the particular audience of the site you are working on but doing that 15 times in ways that would be unique enough to each site to allow them all to rank well on the same search isn't possible. If you ask about the business reason for the 15 sites, you may be able to work with the company on a realistic path to their desired outcome.
-
Hi there.
Only one word comes to mind as i read your question - "duplication".
- No, you shouldn't use same meta descriptions and tags - it's going to bring up duplication issue;
- Yes, you can use the same keyword research, but you'll need to write unique content for each of websites;
- Why would you have 15 websites which are basically the same thing? Are they all ranking already for the same product? Do they have great traffic to all of them? If so, why fix something that ain't broken? If not, why spread all of your efforts to 15 different websites, if you can concentrate on 1 and make it the best thing in the world?
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Event Schema for Multiple Occurrences
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
Intermediate & Advanced SEO | | Your_Workshop
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20 Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page. I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between. Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.0 -
Ajax tabs on site
Hello, On a webpage I have multiple tabs, each with their own specific content. Now these AJAX/JS tabs, if Google only finds the first tab when the page loads the content would be too thin. What do you suggest as an implementation? With Google being able to crawl and render more JS nowadays, but they deprecated AJAX crawling a while back. I was maybe thinking of doing a following implementation where when JS is disabled, the tabs collapse under each other with the content showing. With JS enabled then they render as tabs. This is usually quite a common implementation for tabbed content plugins on Wordpress as well. Also, Google had commented about that hidden/expandable content would count much less, even with the above JS fix. Look forward to your thoughts on this. Thanks, Conrad
Intermediate & Advanced SEO | | conalt1 -
Interlinking multiple websites
Most websites (for example) Zalando intern link there other CC tld domains to the root. For example: On http://www.zalando.nl/damesschoenen-pumps/ the links in the footer go to the other CC tld's: http://www.zalando.es , zalando.co.uk etc. Does anyone have experience with the fact if you would interlink to the relevant page on the other CC tld;s.
Intermediate & Advanced SEO | | TjeerdvZ
For example: http://www.zalando.nl/damesschoenen-pumps/ links to http://www.zalando.co.uk/womens-shoes-heels/ in stead of linking to the homepage ?
In theory this would give more relevance intern linking. Looking forward to hear if anyone tried or experienced this and what the results where?0 -
Why do some sites have several types of sitemap?
Hello Mozzers, I often seem to work on websites with several types of sitemaps - e.g. an html sitemap - an xml sitemap - almost always with identical structure and content. Does anybody know the thinking behind this? Currently looking at site with php and xml sitemap sitting alongside one another. I'm guessing one is for site users to read (and also to aid indexing) and the other for search engines, to further aid indexing. Does Google have any preferences? Is there anything you should be wary of re: Google, if there are multiple sitemaps?
Intermediate & Advanced SEO | | McTaggart0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Temporary Duplicate Sites - Do anything?
Hi Mozzers - We are about to move one of our sites to Joomla. This is one of our main sites and it receives about 40 million visits a month, so the dev team is a little concerned about how the new site will handle the load. Dev's solution, since we control about 2/3 of that traffic through our own internal email and cross promotions, is to launch the new site and not take down the old site. They would leave the old site on its current URL and make the new site something like new.sub.site.com. Traffic we control would continue to the old site, traffic that we detect as new would be re-directed to the new site. Over time (the think about 3-4 months) they would shift the traffic all to the new site, then eventually change the URL of the new site to be the URL of the old site and be done. So this seems to be at the outset a duplicate content (whole site) issue to start with. I think the best course of action is try to preserve all SEO value on the old URL since the new URL will eventually go away and become the old URL. I could consider on the new site no-crawl/no-index tags temporarily while both sites exist, but would that be risky since that site will eventually need to take those tags off and become the only site? Rel=canonical temporarily from the new site to the old site also seems like it might not be the best answer. Any thoughts?
Intermediate & Advanced SEO | | Kenn_Gold0 -
Small buisiness multiple cities
Say i have a website for a small business...but that business is expanding into neighboring areas. I still want to have it SEO optimized for keywords in the neighboring towns but I do not want to have to redo the whole website. Is there a way to do this without having google penalyze me for having duplicate content? I mean i know i can create a landing page www.mysite/newtown but whos to say the reader wont click the logo and go to the home page and gets navigated to www.mysite.com and get confused because its not the same info or its talking about the original town the business started. I hope this makes sense...thanks for the help! I see that craigslist uses the city.craigslist.com so im wondering if this is the answer??
Intermediate & Advanced SEO | | dcstover10 -
How to remove bad link to your site?
Hello, Our website www.footballshirtblog.co.uk recently suffered a major Google penalty, wiping out 6 months of hard work. We went from getting 6000-10000 hits a day to absolutely nothing from Google. We have been baffled by the penalty as we couldn't think of anything we've done wrong. After some analysis of Open Site Explorer, it seems I may have found the answer. There is a ton of bad links pointing to us. A few example domains are: ru.gg/ gogopzh.com/ 0575bbs.com/ This is nothing to do with us and so I can only assume some competitor has done this. As we were only about 4-5 months old, I guess Google has punished us. What do we do now? This is not a situation I have experienced before and would really appreciate your expert advice.
Intermediate & Advanced SEO | | ukss19840