Does building backlinks help improve Google rankings? If so which links work nowadays?
-
Hi Guys,
Please only reply of you have real experience....
So as the title implies does building backlinks work in improving the rankings in Google? I know they are not on the same level as some are spammy, in blog networks etc but how about other backlinks that are of higher quality? If yes, what sorts of backlinks work nowadays in boosting rankings but not risking getting penalized?
So should you build backlinks ongoing? If so how many per month? I have a real struggle trying to get backlinks on really high quality sites. Any advice?
Cheers
John
-
So as the title implies does building backlinks work in improving the rankings in Google? At the end of the day, Google is just a crawler who follow and classify links/ web pages. Links still matter, what has been changed is the way Google evaluate those links but still are one of the primaries sources to Google.
But how about other backlinks that are of higher quality? Well build backlinks is one of the most time-consuming tasks these days on the SEO world, is not something that you make after ending the On-page optimization. In fact, in my case, it is a Full time tasks with its own budget, tools, schedules, providers, and calendar. So a simple example for that if I want to build a backlink for a page a do not just send an email for outreach ( that is for newbies) I have been built my own database with categories, tags, niche, topic, requirements ( every webmaster/blogger has its own requirements)
Tools and services that strongly recommend you
- Buzzstream or Ninjaoutreach
- The Hoth **** -----------> (Link Building Services)
- Authority Builders ** --> **(Link Building Services)
- Gotch SEO ** ----------> (Link Building Services)**
So if you have the budget and the resource the best way to do it is create the content lets take an example. You want to launch an article about "how to make money online". The first thing that you need to do is create an outstanding article ( minimum 3000 words ) and then create an outreach campaign about that specific topic this can be
- _How to make money with Upwork _
- How to make money with affiliate marketing
- _How to make money with Google Adsense _
So basically you need to publish that content on third party websites pointing to your target page "How to make money online" also to keep you safe you need to invest on social signals ( shares and so on) to give credibility to your site (trust). If you keep in mind all the budget required to do that, you will realize that is not cheap or a secondary tasks
These are some basic numbers
- Buzzstream payment --> $99
- Content Broker or Constant Content --> 20 to 50 per article (in the best scenario)
- Infographics or Media Assets --> 20 to 50
- VA for permanently or part-time outreach ----> Depending on the experience can be from 600 to 1500
As you will notice is not cheap or easy and if you want to make it like a pro you really have to start to see it as a project, not as a task.
If you don't have the money, the time or the resources you can use some of the services that I mentioned above such as The Hoth.
Another factor that you need to keep in mind is the competition level of the topic that you want to rank for. A local website for a plumber it's far easy to rank if you compared with an Affiliate website ( in weight loss) or a dropshipping website or even worst a Shopping website
Hope this info will help you
Regards
-
I've always had this question in the back of my mind as well. I'm still new to SEO but here's what I do.
For link building, I usually start with business listings and directories (about 5-10 month), after a few months of those being indexed in Google and Bing. I start with low tier backlinks from WordPress blogs that I created and link to those business links (about x1 500 word article a week). You can try to reach out to people's blogs to post on, but I've never been successful with that.
This may not be the best method, but is this what I do to see keywords more up a few ranks or even pages (depending on how difficult the keyword is).
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow for reciprocal links?
Hi, We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links. Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?
White Hat / Black Hat SEO | | vtmoz0 -
Competitor Black Hat Link Building?
Hello big-brained Moz folks, We recently used Open Site Explorer to compile a list of inbound linking domains to one of our clients, alongside domains linking to a major competitor. This competitor, APBSpeakers.com, is dominating the search results with many #1 rankings for highly competitive phrases, even though their onsite SEO is downright weak. This competitor also has exponentially more links(602k vs. 2.4k) and way more content(indexed pages) reported than any of their competitors, which seems physically impossible to me. Linking root domains are shown as 667 compared to 170 for our client, who has been in business for 10+ years. Taking matters a step further, linking domains for this competitor include such authoritative domains as: Cnn.com TheGuardian.com PBS.org HuffingtonPost.com LATimes.com Time.com CBSNews.com NBCNews.com Princeton.edu People.com Sure, I can see getting a few high profile linking domains but the above seems HIGHLY suspicious to me. Upon further review, I searched CNN, The Guardian and PBS for all variations of this competitors name and domain name and found no immediate mentions of their name. I smell a rat and I suspect APB is using some sort behind-the-scenes programming to make these "links" happen, but I have no idea how. If this isn't the case, they must have a dedicated PR person with EXTREMELY strong connections to secure this links, but even this seems like a stretch. It's conceivable that APB is posting comments on all of the above sites, along with links, however, I was under the impression that all such posts were NoFollow and carried no link juice. Also, paid advertisements on the above sites should be NoFollow as well, right? Anyway, we're trying to get to the bottom of this issue and determine what's going on. If you have any thoughts or words of wisdom to help us compete with these seemingly Black Hat SEO tactics, I'd sure love to hear from you. Thanks for your help. I appreciate it very much. Eric
White Hat / Black Hat SEO | | EricFish0 -
Disavow links leading to 404
Looking at the link profile anchor text of a site i'm working on new links keep popping up in the reports with let's say very distasteful anchor text. These links are obviously spam and link to old forum pages for the site that doesn't exist any more, so the majority seem to trigger the 404 page. I understand that the 404 page (404 header response) does not flow any link power, or damage, but given the nature and volume of the sites linking to the "domain" would it be a good idea to completely disassociate and disavow these domains?
White Hat / Black Hat SEO | | MickEdwards0 -
Is bad English detected by Google
Hi, I am based in the UK and in a very competitive market - van leasing - and I am thinking about using an Indian SEO company for my ongoing SEO. They have sent me some sample artilces that they have written for link building and the English is not good. Do you think that google can tell the difference between a well written article and a poorly written article? Will the fact that articles are poorly writtem mean we will lose potential value from the link? Any input would be much appreciated. Regards John J
White Hat / Black Hat SEO | | Johnnyh0 -
Spam linking site how to report
I have a spam linking site that is generation thousans of links to my site. Even if i have a good link background, this is the only spammy i have, each week number of links comings from it increases by 500 , i know have 3000 links for that site and 1800 for other sites, but that one keeps growing What should i do, i dont want that link it is imposible to remove as webmaster does not respond
White Hat / Black Hat SEO | | maestrosonrisas0 -
Why does my competitor rank so well with so many paid/traded links?
Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions. I don't think this has anything to do with on-page optimization but rather with our link profile. We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are. I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer
White Hat / Black Hat SEO | | Virage0 -
Which of these elements are good / bad link building practices?
Hi, I need some help. I recently got some help with an seo project from a contractor. He did 50 directory submissions and 50 article submissions. I got good results, going up about 20 places (still a long way to the first page!) on google.co.uk on a tough key word Since this project I learned article marketing is not cool. So I am wondering about what I should do next. The contractor has proposed a new bigger project consisting of the elements listed below. I don’t know which of these elements are ok and which aren’t. If they are not ok are they: 1) a waste of time or 2) something I could get penalized for? Let me know what you think?? Thanks, Andrew 100 ARTICLE SUBMISSIONS [APPROVED ARTICLES] -> 1 article submitted to 100 article directories 50 PRESS RELEASE SUBMISSIONS [APPROVED & SCREENSHOTS]-> 1 PR writing & submissions to top 50 PR distribution sites each 150 PRIVATE BLOGS SUBMISSION [APPROVED ARTICLES] -> 1 article submitted to 150 private blogs submission 100 WEBSITE DIRECTORY SUBMISSION -> 1 url (home page) submitted to 100 top free web directories 50 SOCIAL BOOKMARKING [CONFIRMED LINKS] -> 1 url of site submitted to top 50 social bookmarking websites 40 PROFILE BACK-LINKS [CONFIRMED LINKS] -> 1-3 url's of site submitted and create 40 profile websites 50 SEARCH ENGINES -> submission to all the major search engines 20 NEWS WEBSITES -> Ping all links from reports to news websites
White Hat / Black Hat SEO | | fleurya0 -
Are there *truly* any white-hat link-building tactics?
With our new knowledge -- yielded from J.C. Penney, Forbes, Overstock, content farms, et al -- that the link graph/link profile can be algorithmically mined by search engines to uncover non-natural patterns of links occuring over time, is there any level of link-building that is safe to engage in? If so, then what are those "bright white"-hat tactics that are 100% safe for a site to use?
White Hat / Black Hat SEO | | jcolman0