Facebook conversions - issue in calculation
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Hi,
I have a few campaigns for conversions on Facebook, but any of them don't show to me real numbers. There are 4 times more conversions on Facebook than in GA.
I did a little research. The problem is that - Facebook pixel calculates all possible conversions from all sources, and because my campaign results are wrong e.g.:
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Facebook campaign results: Conversions: 10 | Cost per conversion: 1
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GA for that campaign (real numbers): Conversions 1 | Cost per conversion: 1
GA from all campaigns and sources: 10
It's that correct? Pls help. Br. Marco
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