Best reports for competitive social engagement insights? (Moz or not)
-
My client, in a large industrial sector, is trying to find or purchase good data for their industry as far as benchmarks for social engagement. While the DIY tools have social trackers, many require you to connect to the account you want to measure - so competitive research is a non-starter.
What would you use to build a spreadsheet of social engagement metrics from a set of, say, 10 competitors in a niche vertical (e.g. industrial robotics?)
-
Looks like the epic products have shut down.
Feedly is a feed aggregator so I'm not sure where it fits in.
I had Buzzsumo but don't recall it offering this kind of thing. I guess I should revisit that.
Thanks!
-
Probably the best tool for that is Buzzsumo other alternatives are Epicbeat, Epictrack and Feedly. Ahrefs also has a module for social you can give it a try
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media: Industry with no apparent engagement?
Hey Mozzzzzzzzzzzzzzers! I work for a high end rehab. We have a Facebook page with 800 fans, twitter with 5,500 followers, and a linkedIn with around 1,000. I noticed that the previous CEO probably bought our twitter followers, so that explains our minimal engagement. The part I am having a hard time grasping is that all of our competitors, including the big guns in the industry are struggling as well. I see numbers like these all the time: 30,000 facebook fans with posts getting 5/6 likes and a comment here and there. 7,000 twitter followers with every 10th tweet getting 1 or 2 favorites, a RT is a blue moon Experts in the industry with high blog views, high credibility in their field, huge fan base, and engagement like the engagement above. If I look back since 2005, we have accrued 250,000 hits on our website... 236 are from facebook. Our best month was last year in December and I honestly can't figure out why, there was nothing done differently. I am a firm believer that if there is no audience then it's not worth the time. That being said, I can't help but think we are all missing something in the addiction field. I guess my questions are: What do I do in an industry where there appears to be minimal engagement across the board? (Dr. Drew doesn't count.) When do you/have you decided to cut your losses on social media and just use it as a place to have representation and not as a place to drive profit? Is there always a way to get engagement? Do you believe some industries are just doomed? (That's an unfair question isn't it?) Anyway, just food for thought. Would love to hear your opinions! I also would love to know about any marketing and or social media forums you all participate in that I can direct some of the more social media/marketing specific questions towards. I don't want to make things too convoluted. Thanks everybody!
Social Media | | HashtagHustler0 -
Facebook insight to Excel
Hi everybody, I am looking for a Excel template to pull Facebook Insight data directly into the spreadsheets. Do you know any solution? Thank You Davide
Social Media | | Pixartprinting0 -
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
Twitter retweets - best practices
So, a fairly prominent organization used our company in a case study on their website. They mentioned us in a tweet and linked to the case study on their site. I'd like to promote this to my own followers as well. Is it more appropriate to write a unique tweet mentioning the organization and linking to the case study, or should I just retweet their original tweet.
Social Media | | _JP_0 -
Facebook Page likes vs Webpage facebook likes - Social Media Query
I have a website and a facebook page. I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes. Is there a difference between facebook page likes and webpage likes? For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website? Are there any guides on this? What gets people to like a website as opposed to a web-page?
Social Media | | MangoMM0 -
Open Site Exporer Social Media Data Accuracy. Anyone notice this?
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s. Does anyone know why there is a discrepancy? I am using AddThis.
Social Media | | Francisco_Meza0 -
I can't see the new Facebook Insights.
Is anyone else having trouble seeing the new Facebook Insights page? If I click on Insights I get a message at the top that says, "Take me to the new Page Insights" but if I click on it it does nothing. Apparently people are "talking about me" and I can't see the new stats!
Social Media | | MarieHaynes0 -
Social Bookmarking
Hello, In our SEO package that we use to sell our product to clients we list Social Bookmarking as one of the services we provide. What is the appropriate amount of social bookmarks that we should obtain monthly? How heavily do these weigh in your opinion? Thank you for your time
Social Media | | imageworks-2612900