What is the difference between my pages' keyword rank and keyword-specific SERP?

[BJake]

I've been tasked with identifying high volume keywords for products our company sells and optimizing our copy and listings to rank higher on Google. The Keyword Explorer and On-Page Grader have been fantastic for this, but as I write my reports, i'm not sure whether SERP or Moz's keyword page rank would be more accurate for reporting results and movement.

For instance, one of our product pages ranks #12 for the highest (relevant) volume keyword, but when looking at the SERP analysis for that keyword, our product page actually shows up at #7 down the list. I've tried naturally searching in Google in case it was an issue of private results based on my user data but it seems to give the same result. Am I conflating two different tools? Or is the Moz rank just an estimate?

[jasongmcmahon]

Hi BJake,

Moz & Google use different ranking factors, similar but different as they both have their own crawl spiders. If you're tracking the site on Mox base your figures on that campaign, & any of Mozs tools that you have.

Other than that, have you looked at you Google Search Console reports?