Combine poorly ranking pages into a single page?

[Alces]

I'm doing on-page optimizations for an apartment management company, and they have about seven apartments listed on their site. Rather than include everything on the same page - /apartments/apartment-name/ - they have the following setup:

• /apartments/apartment-name/contact
• /apartments/apartment-name/features
• /apartments/apartment-name/availability
• /apartments/apartment-name/gallery
• /apartments/apartment-name/neighborhood

With very few exceptions, none of these pages appear to rank for anything, and those that do either rank very poorly for seemingly random keywords or for keywords like the apartment complex name (alongside the main landing page for the complex).

I'm of the mind to recommend combining the pages into a single one that contains all the info, eliminates the chances for duplicate content (all of the neighborhood pages contain the same content verbatim), and prevents keyword cannibalization.

Thoughts? Thanks.

[Alces]

Thanks for confirming my thoughts. Some of these page _do _rank, but either for seemingly irrelevant terms or for terms that also rank the main lander page. Also, after checking the analytics, they drive almost no traffic.

[OlegKorneitchouk]

especially since the pages aren't currently ranking, I would go with your strategy of merging them into 1 longer page & redirecting from previous pages to new location.

Be sure to properly format the page with H1 / H2 tags so that crawlers can understand the different sections of the page easier.