Ecommerce Blog: Keep Ecom Navigation or not?
-
I am working on a large ecommerce site right now. I am adding a blog to the site for content purposes. I have been going back and forth on this question, and wanted to get your opinions.
Should I integrate the blog into the ecommerce site with the full ecommerce header and/or sidebar, or should I have the blog just be a well designed theme and strip all the ecommerce functionality for it.
I would think that people would be more apt to share and link to content if it wasnt surrounded by links to product category pages and the like.
Thoughts?
-
I would say that integrating it with the site would be the best option. When dealing with eCommerce I like to think that the least confusing you can make the process the better they will accept it. Unless what you sell is extremely interesting no one is going to read it but the SEO rich pages you can create will be priceless in serps.
The big issue is when they find their way to your site through the blog content do you want them to be on some weird page that seems questionably attached to your eCommerce page or one that is integrated with it fully.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having two blogs or one?
Wordpress.com and Blogspot.com both have high page authority. Naturally i want to have a blog that talks about my website.
Link Building | | kevinbp
And the aim is to create back links to my website. Q: So do I create two blogs and separate my content or should i concentrate on a single blog? Which is better for getting SEO backlink juice?0 -
Can i create more blogs/websites for SEO?
Hello, Can i create more blogs/websites 2.0 for SEO? It is safe to get backlinks from that pages (5-10 diffrent domains)? Blogs/websites like: wordpress.com, webs.com, soup.io... Content: Only unique content related to my websites, new content every week. My website realy need fresh backlinks so i think these method are alright?
Link Building | | cerar0 -
Backlink from unrelated blogs
Hi I would like to ask Im doing SEO for gambling related website should I post articles only on the relevant blogs, websites related to gambling? I found website with pagerank 4 where you can submit artcile to blog. There is so many articles related to different topics (gambling, sport, finance, health, traveling ) If I submit article this kind of website how google handle with backlink? Does it has positive impact for seo?
Link Building | | centrum0 -
Blog commenting
Is commenting on blogs with high page rank but nofollow links worth spending time on for link building?
Link Building | | BridalHotspot0 -
Wordpress blogs and link generation
So I'm working on cleaning up our backlink profile and discovered that a few of our blogs are clogging things up... Google reports that one in particular is responsible for 454 links...
Link Building | | jesse-landry
So I ran a quick sitemap to try and get a better understanding where these are coming from and discovered that all of the stupid tags and categories that the former marketing person posted her blogs to were creating new pages and counting new links from the footer found on each. So there were 370 pages counted by the sitemap generator. This explains why all the links. Now my questions 1.) how hurtful are all these links? 2.) what's the best way to handle links on company-sponsored blogs.. in sidebar widgets or embedded in the text? 3.) what is the purpose of those categories and tags? My boss seems to think they help in SEO efforts but I am insisting they are worthless and would like to remove them all. He thinks we should keep a couple per post... bleh Any advice here would be lovely. Thanks0 -
Host a wordpress blog as a folder or external site?
I've been speaking to our developers as I want to introduce a blog. My intention is to host the blog as part of our existing site, so the url becomes www.example.com/blog I have a personal wordpress blog and I love it, the amount of plugins, themes and ease of use makes it a fantastic platform. I spoke to my developers and requested if they could install Wordpress within a folder of our existing website. This gives me control to do plugins, custom themes etc. Straight forward I thought, but I didn't get a straight forward reply. They went on that it would require two linux php servers, a load balancer between them, and set up and configuration would take 5 days. Their day rates are high, so 5 days is a lot of money. This got me thinking, what if I hosted it externally and linked from our website, so the blog URL would be www.myblog.com This gives me the power to have a wordpress blog for cheap and use all the fantasic plugins to optimise the site (Yoast, Schema plugins etc). I know for SEO, it's better to host it as part of your existing site, the ranking juice remains in your area and it further helps strengthen the site. But then i'm thinking, if the wordpress stand alone blog works out, it will end up being a great external linker, further boosting my existing site's presense. Have any of you faced any similar problems? Thoughts?
Link Building | | Bio-RadAbs0 -
Auto Blog Content
Hi i was thinking about to build auto blog website that will post about twice a day auto generated content related to my keywords that im trying to rank for. and for inbound linking, i will write original articles with a keyword anchor text, and will link to auto generated content for that keyword? so my question is: is it good idea to link from original content to auto generated?will it help my rankings ? Thanks
Link Building | | xverticle0 -
Do you think it's a good idea to try to find synergy between clients for blog posts/citations/links, or should you keep clients away from each other?
Say you have for example three (in this case) clients, and: Client A sells red widgets Client B is a doctor Client C sellls blue widgets With some research, you find that: Red widgets (A) can make the process of blue widget creation (C) even more effective. Red widgets (A) can protect you from harmful things that doctors (B) are qualified to recommend that you stay away from. Furthermore, there are things that doctors (B) recommend that you do in order to maximize the benefits of red widgets (A) Blue widgets (C) carry with them certain potential health risks, which according to doctors (B) can be minimized using the following means Sometimes blue widgets (C) can be used to effectively repair red widget (A) factories ...and so forth. Sure you're really writing these articles to generate links and exchange authority, and frankly you started with "how can I find synergy between these clients?" rather than a with a great article subject that needed a citation which luckily happened to be another client, but the citations are legitimate and the clients are qualified to speak on the subjects where their expertise and interests overlap. Would you consider going ahead with this? Does anyone have any experience doing it? I could see potential pitfalls if clients were to interact with each other, but keeping yourself as the intermediary might well work and overall it seems like a decent way to grab low-hanging fruit as they say. What do you guys think?
Link Building | | PathMarketing0
