Do product sub-categories compete with top level categories for rankings?
-
Hi All,
This question is for an eccomerce site with a very large sku count (over 3million individual sku's). As the person responsible for SEO on the site, I am often playing catchup to some of our web merchandisers. My question is this: Will creating sub-catagories that have a page title and H1 tag that include the top level category name plus a refinement be competing with each other and the top level category for rankings?
The products that I am specifically talking about are Funko Pops! (some of you might collect them). There are different sub-sets of Funko Pops such as Funko Pop!: Rocks, Funko Pop!: Movies, Funko Pop! Television ect. Im worried that if I create many pages with these titles/h1 tags that they will end up competing for the query "funko pops"... something I worked hard to rank above Amazon for. Any thoughts would be appreciated!
-
Hi Jason,
Don't tear apart your subcategories into subdomains. It is much likely to perform poorly and cannibalize your search terms.
I'm working in XXXL e-commerce where there are over 30 subdomains for each country. We found that this configuration isn't good enough to compete with other big players, on google search.
So, we've run some test and found that moving from subdomain to subfolder into a bigger subdomain pays in traffic.That said, I'd focus more on checking what your main competitors are doing. There might be a lot of opportunities optimizing what content you are offering users.
A tip, check how their and you are rendering for mobile views. There might be a low hanging fruit over there. Unless you are already doing thatHope that helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why i my site not ranking
I have been building my website www.ubodo.com ( its a property portal ) I have feeds coming in from nearly 200 estate agents and I have just over 26k properties listed all over the world. I have tried to make the site fast, mobile friendly and followed several SEO tutorials but I am looky If I get 10 new visitors a day !!! I have managed to get 1st page ranking for terms like " Property for sale in Hambye" ( less competitve than " Property for Sale in France " ) Can any one see anything obvious I have done wrong, I feel like there is a switch to turn on the traffic and I cant find it. Any help would be greatly appreciated Barry
On-Page Optimization | | Bazconnolly10 -
Implementing nofollow tag affect ranking
if a blog that is performing well on the first page at an average position of 4 for an informative term. The blog contains a lot of outbound links, adding nofollow tag to all of them affect the current ranking? There are few other same cases. Here is the link - monk.webengage.com The was a lot of other optimization done on the page but the ranking did not improve at all. Is the issue with my domain authority or is it due to higher backlink to other competitive domains.
On-Page Optimization | | Web-Engage0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
Do pages with fewer headings rank higher?
I've found several good quality, high ranking pages with excellent content, 500 to 1000 words. These pages are made by people who obviously know what they're doing. These pages only have one headline the h1 at the top of the page. Some of the sites use CSS div boxes and other things to make text look like a heading but do not have h2 or h3 tags or bigger font size. Could it be that a single headline tells Google that this page is about a single topic and that several sub headings muddy the water and so reduce page rank. Do multiple headings or subheadings affect page rank or is it just a personal style choice?
On-Page Optimization | | PhilipGledhill0 -
Duplicate content from category pages?
I have an ecommerce store with different categories for my products. Some products do appear in more than one category, is that an issue even if you end up on the same product page/link? Also, I have a "show all products" category, which I believe creates duplicate content too? What is your take on this? What can I do to solve this? Is it even an issue of duplicate content? All answers are very much appreciated!
On-Page Optimization | | danielpett0 -
Product page optimalisation
Throughout the years our website kept on growing this has led to product pages that have so much sub-pages that nobody is able to really get a good idea of the product. We are working on a new website where the visitor is central. Together with a usability partner we have down sized the preferred data to fit on one page with a tabular system with a maximum of 4 taps. My question will this affect our find ability if we go from 10 to 15 sub-pages to one main page
On-Page Optimization | | TiasNimbas0 -
Anchor_partial_atpiu??? in ranking factors
Could anybody explain what does it mean anchor_partial_atpiu in ranking factors http://www.seomoz.org/article/search-ranking-factors#metrics-1
On-Page Optimization | | PeterSEO0 -
Should I use my blog posts in a sub folder
Ok I did a search and didn't see an answer to this exact question. Most of them were about if a blog should be in a sub folder and not the blog posts themselves... so here it goes. I have a blog on my website the blog itself is in /blog/ but the blog posts themselves are situated in the root folder so it looks something like mydomain.com/cool-seo-blog-post/ Is there any reason I should change this and make it read mydomain.com/blog/cool-seo-blog-post/
On-Page Optimization | | jaybrn10