Frequent Blog Content-Effective in Improving Ranking?
-
To what extent will posting quality blog posts 2 to 3 times per week have the following effects:
1. Improve ranking for specific keywords?
2. Create backlinks to our website
3. Increase MOZ domain authority
4. Increase organic search trafficAssume that the blog posts are geared towards answering user inquiries and are also posted on our social media accounts. Would such an approach be better than engaging in a link building campaign, in the sense that the links will be created organically by users that want to link to our site?
Thanks,
Alan -
Hi Egol:
Thanks so much for your response!! In 2018 we focused on UX, now the plan for 2019 is to improve content and build back links.
After reading your answer, I am not sure about our SEO's plan for 6 blog posts per month. The topics would highly researched and pertinent for visitors, answering potential real estate questions. From what you are saying we should focus more on . developing and improving internal content.
Assuming the quality of the content is excellent, how many blog posts per month are optimal?
Thanks,
Alan -
I would rather post a long read once a month, filled with good researched information, then worrying about a freshness signal and risk keyword cannibalism or thin content.
-
If you do those things exceptionally well and your content is on-the-mark for your target audience, then the work should produce the results that you are looking for.
If you fill your blog with worthless prattle, you are simply wasting your time.
If you plan to do those things exceptionally well, get your mind away from a blog. Instead, build the content into a highly organized website. That website should be presented in a way that drives visitors to the content that they need and helps search engines recognize the depth and breadth of your content. Too many people see blogs as magic bullets. They are a disorganized way of posting content that generally are not optimized for visitors or search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Ranking drop
Hello there, Based on Moz's rank tracker our keywords ranking have been dropping in ranking. Does anyone know what might be the cause? We have been building quality "white hat" links which are very relevant to our niche Thanks, Robert
Intermediate & Advanced SEO | | roberthseo0 -
Discrepancy in keyword ranking from webmasters and actual ranking.
I have been tracking ranks of some keywords important to my business since the last 2 months. Recently I have observed that, for one of my keywords, google webmasters is giving the avg position as 8 but when i search in google it comes in the 6th page. I know that webmasters tools gives the average position but i do not think there will be such big difference in the ranks. Please help.Thanks.
Intermediate & Advanced SEO | | seomoz12320 -
Can internal links from a blog harm the ranking of a page?
Here is the situation: A site was moved from its original domain to its new domain, and at the same time, the external wordpress.com blog was moved to a subdirectory, making it an onsite blog. The two pages that rank the highest on the site have virtually no links from the blog and no external links, while all the other pages are linked extensively from the blog and have backlinks. Their targeted keywords are not so much easier to rank than the other pages for that to be the sole cause. To confuse the matter even more, there was a manual penalty affecting incoming links which was removed last month. The old site, which has many backlinks to the new site, is still in Google's index. The old blog however, has been redirected page by page and is not in Google's index. Most of the blog posts are short 1-paragraph company updates and potentially considered low quality content because of that (?) The common denominator among the two highest ranked pages (I'm talking top 3 in SERP v. page 3 or 4) seems to be either the lack of external backlinks or the lack of internal links from the blog. Could there be an issue with the blog such that internal links from it are detrimental rather than helpful?
Intermediate & Advanced SEO | | kimmiedawn0 -
How to rank for difficult terms
I am helping launch a new business venture that sells oak furniture in the UK. The key product terms are along the lines of; oak bed
Intermediate & Advanced SEO | | pretige12
oak dining table
oak chairs etc which are very popular search terms. Im used to being able to hang of local or branded search which arent available in this project. The domain is around 12 months old, it has few inbound links which we are working on now with an overseas freelancer (keeping an eye on them). The pages of the site are unique-content rich and the titles and other meta boxes are ticked. What else would the experts recommend?0 -
Company Blog Vs External Blog
Hi there, We write articles for our blog on a regular basis, maybe two times per week. One of those articles I usually place on an external blog first getting some external links pointing into my product pages and using a rel canonical on that article on my blog pointing to the external post, so that the external post get's all the credit. The reason I put this on my blog is I use this to point to from my email marketing activities. The question is, do you think this makes best practice? trying to get more out of this blog post.
Intermediate & Advanced SEO | | Paul780 -
Lots of optimized content but crappy rankings
Hi, I write content for the site http://www.healthchoices.ca. We were hit by Panda (a different issue that is resolved now) but even before that, I'd write an entire library of good content. An example: the plant sterols library. Here's an article as an example: http://www.healthchoices.ca/article/where-are-plant-sterols-phytosterols-found There are about eight on average in each medical library, and we cover topics from acne to sexual health. The other half of the business is a directory. We have thousands of local health are providers, a basic version with just an address, and a longer version where we optimize the text. Here's an example: http://www.healthchoices.ca/profile/ct-mri-scans/canada-diagnostic-centres We come up buried on the third page, far after directories with zero content or crappy content. What am I missing? I am getting very frustrated as I've been writing this stuff for a long time and nothing seems to come of it. Thanks so much, Erin
Intermediate & Advanced SEO | | erinhealthchoices0
