Frequent Blog Content-Effective in Improving Ranking?
-
To what extent will posting quality blog posts 2 to 3 times per week have the following effects:
1. Improve ranking for specific keywords?
2. Create backlinks to our website
3. Increase MOZ domain authority
4. Increase organic search trafficAssume that the blog posts are geared towards answering user inquiries and are also posted on our social media accounts. Would such an approach be better than engaging in a link building campaign, in the sense that the links will be created organically by users that want to link to our site?
Thanks,
Alan -
Hi Egol:
Thanks so much for your response!! In 2018 we focused on UX, now the plan for 2019 is to improve content and build back links.
After reading your answer, I am not sure about our SEO's plan for 6 blog posts per month. The topics would highly researched and pertinent for visitors, answering potential real estate questions. From what you are saying we should focus more on . developing and improving internal content.
Assuming the quality of the content is excellent, how many blog posts per month are optimal?
Thanks,
Alan -
I would rather post a long read once a month, filled with good researched information, then worrying about a freshness signal and risk keyword cannibalism or thin content.
-
If you do those things exceptionally well and your content is on-the-mark for your target audience, then the work should produce the results that you are looking for.
If you fill your blog with worthless prattle, you are simply wasting your time.
If you plan to do those things exceptionally well, get your mind away from a blog. Instead, build the content into a highly organized website. That website should be presented in a way that drives visitors to the content that they need and helps search engines recognize the depth and breadth of your content. Too many people see blogs as magic bullets. They are a disorganized way of posting content that generally are not optimized for visitors or search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you rank without 10 x content
If I create a page about a "Normandy bike tour "and present the same things (pictures, hotels, dates, day by day itinerary, clients reviews, map) as my competitors can I still rank ? Or do I need to add something totally that my competitors don't have on their webpages to rank and compete ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
I am really surprised to see this page is ranking like crazy even the content is very thin
https://www.hackerearth.com/blog/artificial-intelligence/artificial-intelligence-101-how-to-get-started/ We are ranking for 121KW for this page. And 22KW are ranking in the 1-3 position. I am not able to understand why will it rank like anything. Considering that it has just 4 inbound links. Will some help me to understand this mystery. When we try to write a good in-depth content then we are not ranking but for such content, we are doing fairly good.
Intermediate & Advanced SEO | | Rajnish_HE1 -
Content suggestions from MOZ
Hello, I checked moz content suggestions and for one of my keywords “Burgundy bike tours”. It gives me expressions such as “Burgundy France” and “Burgundy wine”. My question is whether I should include the exact expression “Burgundy wine” in a sentence or if include burgundy somewhere in my text and wine somewhere else if it is fine ? PS : What is the real difference between marketmuse and moz ? and why do they sometimes give different suggestions ?
Intermediate & Advanced SEO | | seoanalytics0 -
Blog Content In different language not indexed - HELP PLEASE!
I have an ecommerce site in English and a blog that is in Malay language. We have started the blog 3 weeks ago with about 20-30 articles written. Ecommerce is using MAgento CMS and Blog is wordpress. URL Structure: Ecommerce: www.example.com Blog: www.example.com/blog Blog category: www.example.com/blog/category/ However, google is indexing all pages including blog category but not individual post that is in Malay language. What could be the issue here? PLEASE help me!
Intermediate & Advanced SEO | | WayneRooney0 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
Just found a wordpress blog duplicating main website blog - what to do?
Hello Mozzers, I am working on a website and found the social media agency, employed by the website owner, was running a parallel wordpress blog which duplicates the content on the main website's blog (200 odd pages of this duplicating wordpress blog are indexed - the duplication is exact other than for non-blog content pages - around 60 category, date pages, homepage, etc. I am planning to 301 redirect the wordpress blog pages to equivalent pages on website blog, and then 301 redirect the homepage, category and date pages, etc. to the website blog homepage, so all the blog pages redirect to somewhere on main website. _Does this make sense, or should I only worry about redirecting the blog content pages? _ Also, the main website is new and there are redirects coming in to pages from old website already. _Is there anything to be cautious about when redirecting to a main website from multiple old websites? _ Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Search ranking crushed - due to embedding of volume of 3rd party content?
I run a job site - www.hawaiijobengine.com. Last week I incorporated jobs from Indeed.com (in order to make money every time a user clicks on Indeed jobs). Before, I had around 1200 jobs posted directly on my site and with Indeed's jobs I probably have around 4,000 jobs. When users click on the Indeed jobs they are taken to the employers website, application portal or other job board. Question: is there a good chance Google will have crushed me on my rankings due to the ratio of unique content on my site now having dropped massive with the Indeed jobs incorporated? Is there a chance Google is just temporarily dropping me due to this and in 1 weeks time the algorithm will probably have worked out what is happening and get more back to my previous rankings?
Intermediate & Advanced SEO | | knielsen0 -
My Domain rank is falling but my traffic is improving?
I have been here for one month today and have been reworking many pages to improve my On-Page results for my site www.antiquebanknotes.com I have seen some really nice improvement in my organic, search and non paid keywords. (up 38%, 21% and 29% this week) But last week all of a sudden my domain authority dropped from 10 to 9. Not tragic but still odd since I have been getting some decent results from my optimazations. My competitors have domain authority in the 20's so it's something I am sure I need to work on. I have added links out to relevant sites and added lots of content but my domain authority falls? Is this common when a site makes lots of changes?
Intermediate & Advanced SEO | | Banknotes0