Keyword use in Title tag?
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To improve SEO on a particular keyword, should you use that same keyword in the title tag of multiple pages within your site? Will that help or would it actually hurt by causing pages within your site to complete against each other for that keyword? Does it make a difference if that keyword is truly used on all those different pages?
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Yes it makes sense. Incoming links do contribute to your domain as a whole, but if you're targeting competitive keywords you're likely to need some links to the pages themselves. Also, if all of your links go to one page of your website, it looks suspicious to search engines, much better to spread them out a bit. Paul
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Thanks Paul! That makes sense. I did have another follow question though since you bring up link building. Do you actually need to have link building strategies for each page on your website in order to improve SEO for all your keywords? I thought incoming links were counted more on a site level than page level. Does that question make sense?
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If you have the same keyword targeting several pages, that is considered keyword cannibalization which you want to steer clear of.
Randfish explains more here... http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
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I always recommend that each key page of a website has a unique, primary keyword target. I wouldn't recommend having the same keyword on different pages as only one is likely to rank. Your time would be better spent on building lots of good links to the one primary page and focusing other paged on different keywords.
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