Is facebook and twitter always a good idea to promote a website and improve Google rankings?
-
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here.
Is it hard to justify the time for return here?
One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct?
Is there any link building advantage to using these social media sites?
-
I live in Vancouver Canada and there is no shortage of businesses using Twitter here. We are a bit of a hotbed of SM use. There are plenty of businesses who don't get it and are really stinking the joint up with bull horn techniques.
On the other hand there are some that are really killing it. Plenty of restaraunts, gellato shops, bars etc are all doing a great job by being part of the culture and dialogue that goes on.
Sounds like you are intimate business that deals with your cutomers face to face. Treat social media with the same caring and general interest in your customers, neighbours and community that you do in your everyday face to face interactions.
Make it about everyone else by making them better for having lent an ear to what you have to say. They can pick up a local flyer and see whats on special. But they can get so much more from you being human.
Like others have suggested tie in helpful tips to utilze the products you provide, make them better users of your product by makng them 'smarter'.
But also lend sometime to making your followers smarter about the happenings outside your shop that may be of interest. Or just putting out 'good vibes'.
Set up a search to notify you of certain terms within a distance of your location and reach out to these people. Maybe someone is looking for a great tuna recipe or maybe someone caught a big fish while out on the water for the day. Reach out to these people, be human and lend a hand to give them a pat on the back. Make a connection. Go beyond selling fish.
Then you'll sell more fish! More importantly you'll become closer to many great people who want to help you in return. And then you'll sell even more fish. But remember selling fish is a by product of being a great digital citizen.
-
Using Twitter for Linkbuilding - Wil Reynolds
-
I particularly like this idea, "For instance, why don't you use your Twitter account, spread the knowledge of it also offline to your real customers, and than use it really as a for real time communication about your products with them. E.G.: "I have just received a wonderful bluefin tuna. Want to know what do it with it (link to a recipe with bluefin tuna on your site)"." Thanks.
-
If others do not use well Twitter or Facebook... well, try to take a competitive advantege using them... but thinking out of the box.
For instance, why don't you use your Twitter account, spread the knowledge of it also offline to your real customers, and than use it really as a for real time communication about your products with them. E.G.: "I have just received a wonderful bluefin tuna. Want to know what do it with it (link to a recipe with bluefin tuna on your site)".
That way:
-
you have a link to your site on a tweet that could be retweeted;
-
you are communicating to your customers that you have a real product that they can buy for real in your seamarket or eat at your restaurant... maybe some will enter your site and reserve a place.
Ciao
-
-
-
My answer is this: which is your global acquisition strategy ?
How could you leverage all of the possible media to put in practice your strategy ?And obviously, remember to track all of your effort trough KPI and AQ!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CPA for Facebook Advertising
I'm just wanting to find out more if I can set a CPA strategy for Facebook advertising and re-targeting. An acquisition for us would be when someone reaches our thank you page. This indicates a successful conversion on our site. Are we able to set a Facebook strategy where payment is only made for advertising upon reaching that page (and achieving that conversion)?
Social Media | | Gavo1 -
Facebook News Feed - Proximity as a Factor?
I just got back from a conference in Florida and since being back am seeing many of those industry friends showing up in my Facebook feed with much more regularity than usual - is Facebook using proximity between devices in delivering who shows up in the news feed?
Social Media | | Leithmarketing0 -
Increasing likes on Facebook - Strategies
What local strategies has anybody used in the past to boost the local likes of a Facebook page. The business concerned is a home improvements company covering a geographical area of the UK. What I would like to do is try and increase the number of likes from our potential target audience in cities and towns that we cover. I don't think Facebook ads are the right choice as many users just ignore them, but would be interested in online and offline marketing strategies that could be used to boost numbers to our Facebook page. The reason this is so important especially in the home improvement space is that most projects are awarded on word of mouth recommendations, so Facebook is the perfect platform.
Social Media | | ocelot0 -
Building Business Facebook PAges
Boungiorno from 25 Degrees C Ice cream vans everwhere Wetherby UK 🙂 I'd like to learn the total ins & outs of building a business facebook page. So whilst there are a zillion posts in the Google Universe banging on about it can any seo moz member please suggest a good learning resource digital or print. Grazie,
Social Media | | Nightwing
David0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Facebooking and Liking - Whis is best SEO practice for Rankings
Hi everyone! , i am a rookie with SEO. I have a very specific question for which i would love to hear your opinions on this. I have a facebook fan page about my company. We try to post quality stuff in regard to the industry we are in. However, we are social people, and i have seen improvements whenever we post more "social" topics such as TGIF, Photos, DIY themes. My question is (Actually two questions) : Is there a direct correlation or metric between rankings and "likes", the size of your facebook community ? If so, which has more power or effect on rankings. Facebook Likes generated from your website , or General Likes of posts within your existing community. Hope to hear from ya! Every advice is good advice. Regards Jesus D Aceromart
Social Media | | JesusD0 -
How to promote a blog after Penguin and the Google blog update
Hello, I have a question, or maybe a discussion. I'm wondering what the best way is to promote a blog from Blogspot or Wordpress nowadays with Penguin and other Google algorithm updates? Looking forward for your answers. Regards, Thomas
Social Media | | ThomasH1