2 Urls rank on page one, what should I do?
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Hey Mozzers,
I would like some input from you guys please. For keywords "car service dc" "dc car service" "car service washington dc" my site ranks in positions 7, 8 . My home page www.dcacar.com and also a landing page for washington dc: https://www.dcacar.com/washington-dc-car-service.html
Is there something I can do to rank higher? Should I 301 redirect the landing page to the home page? If you have any suggestions and have experience in such cases your input will be greatly appreciated. Our home page also ranks for almost 20 other very important keywords that drive a lot of business to us. So I am a bit scared to touch the title tag on the home page.
2nd question. It's been almost 2 weeks that the local pack is showing 2 results for the same keywords. We are #3 lost our space from the result. Are you noticing any changes to your local packs? Why are there 2 results and not 3? When I search for similar keywords but in other cities I usually get 3packs even now. Any suggestions on making into the top two? We have 3 times more reviews than the other 2 companies the only thing I see that makes them rank above us is their company names are almost exact match with the keyword.
Thanks in advance for your time and help.
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Thanks Boyd, for your feedback. I just made the changes you suggested above. Fingers crossed, let's see what happens.
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First of all, it's a great thing to have two URL's ranking on page 1 for your search terms.
I would not recommend 301 redirecting your landing page to your homepage because this will make it so you only have 1 listing in the SERP's.
Even though your homepage has more links pointing to it, your landing page has the better ability to be optimized for your 3 keyword phrases especially since you mentioned you do not want to change your homepage title tag.
I suggest you change your landing page title tag from "Washington DC Car Service-DC Limo and SUV Service" to "Washington DC Car Service - Luxury Limo, SUV, & Car Service in Washington DC"
After that, see if adding "DC car service one more time in the content helps your rankings at all. It may or may not, but it's worth testing to see.
As an aside, I always like to preach that people shouldn't be scared of testing different title tags. The worst that can happen is that you drop in rankings but you can always change your title tag back and once Google crawls your page again, you'll get your rankings back. The flip side is that you might improve your rankings for more terms without hurting existing rankings. Or your rankings may not even move at all, but you'll never know unless you test the changes.
In regards to your local pack question, Google is always changing changing SERP listings and testing different layouts. We know it can be very frustrating when it affects you directly. It's possible they'll change it back to 3 map listings for your term randomly one day and you won't have to worry about it again.
Either way, to improve your rankings in the local pack, you should continue to build backlinks to your site, build citations, and post content on your Google My Business page. https://support.google.com/business/answer/7342169?hl=en
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