Does the traffic that a page get affects the page ranking?
-
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
-
Yes, the traffic that a page receives can indeed affect its page ranking in search engine results. Search engines like Google use a variety of factors to determine the relevance and authority of a webpage, and user traffic is one of those factors. When a page receives a high volume of traffic, it suggests to search engines that the content is valuable and relevant to users. As a result, the page may be rewarded with a higher ranking in search results.
However, it's important to note that traffic is just one of many factors that influence page ranking. Other factors such as the quality of the content, backlinks from authoritative websites, mobile-friendliness, page load speed, and user engagement also play a significant role.
Regarding the project "los 10 mejores casinos online" during the time you worked on it, the success of the project likely depended on various factors, including the quality of the resource, the relevance of the content, the user experience, and possibly the competition in the online casino industry. While traffic is important for visibility and potentially higher rankings, it's not the sole determinant. A high-quality resource with valuable information and a positive user experience can attract both traffic and positive recognition from search engines, ultimately contributing to the success of the project.
-
Thumbs up, checking Ad Rank is for relevancy is a pretty cool idea - thanks for reminding me there's a whole other world out there besides SEO!
-
There's some good discussion above and interesting ideas but ultimately none of us can know or confirm this 100%.
There is a general idea that links are only valuable if they drive traffic.
An extension of this idea comes from the notion that "drive traffic" means, the page or site in question receives organic visits.
The best way Google could guess this without "cheating" is through CTR and average position.
So if you have a link from a page which has zero visibility across keyword group or low rankings, it's fair to assume it gets no traffic.
If it has no traffic, Google probably deems it less valuable...
...and thus you could argue this means that "yes, the traffic a page gets affects the page ranking" indirectly.
It could also be seen as chicken/egg in terms of the page itself becoming "stronger" having received organic traffic.
/My rambling thoughts,
Nick
-
Very helpful answer.
I recently had a training on Digital marketing and they mentioned that what affect your page ranking is:
1. Quality of the site: Load time, UX
2. Trustworthiness: Backlinks from trustworthy sites
3. Popularity: Site's traffic & Page visits
4. Authority: Combined measure of Trustworthiness and Popularity
Now it is clear to me that this is meant to page visits from organic traffic.
-
Not traffic on its own. CTR and low bounce have been demonstrated to have an impact, but that's traffic and behaviour from organic results, not PPC.
-
Thanks for your answer.
I thought traffic affects the page ranking. The more popular the page (more traffic), the higher will be in SERP. Therefore if we want to improve the ranking of a page to bring more traffic through PPC will have a positive impact on the Organic page ranking. Any thoughts on this?
-
Answering your question title directly, ignoring your PPC extension. The traffic a page gets organically can affect rankings. People have carried out research in the past that demonstrates that CTR and bounce rate can affect future rankings. That said, Google may have adjusted that out now that people are aware as it could potentially be manipulated...
-
An interesting question...
Directly, no, Google state that PPC spend won't affect rankings. However, it's an interesting concept, if Google knows that a term you are using as a PPC keyword is driving traffic with a low bounce rate, that would indicate the page is relevant... therefore should it not rank more highly organically... who knows... Even if it has an impact, I wouldn't expect it to high up the list, so I wouldn't include those pages/terms purely for that reason.
That said, Google Ads can give you some useful insight into Google's opinion of your pages for specific keywords. If your Ad Rank is low for a page/keyword combination, then it is unlikely to rank well organically. You can look at "Landing Page Experience" and to a lesser extent "Expected CTR" to get an idea of which areas to target, improving those metrics on Ads could, based on the actions you would have likely had to have taken, improve your chances organically too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking a homepage for keywords
We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?
Keyword Research | | carlystemmer0 -
Importance of news headlines for their search rankings
Hi there, we're trying to determine how to best write headlines to make our articles more findable. We're a Theater content and ticketing site (theatermania.com) and we're about to publish an article describing outdoor Shakespeare in New York City. We've discussed a few headline options (we automatically use the headline as the page title, although we aren't married to this) below. Are any of these much more findable than the other? For example, are we shooting ourselves in the foot if we lead with "Fill your Summer...." in the first option? Fill Your Summer in the City With Free Outdoor Shakespeare Summer in the City With Free Outdoor Shakespeare Free Outdoor Shakespeare This Summer in the City
Keyword Research | | TheaterMania0 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
Can i get some insight as to why this is #1 on google?
So... our results keep slipping little by little. I am trying to understand the rhyme and reason to it all (aren't we all?)
Keyword Research | | CassisGroup
Since Penguin, one website seems to have strongly benefited from the update. And I can't seem to understand why except maybe for the lack of seo efforts which resulted in no bad efforts.
Search for "chaussures grandes tailles" in google.FR, you will find what I am talking about. This is what I seemed to have gathered. The #1 result has the KW in both their title and description is using blatant keyword stuffing (ie just astring of keyword with no phrase structure), has done little with links or optimization, does have 300 facebook fans (but they seem to have been bought according to the last 3 months activity). Text is very limited on their site. They have a lower authority than other websites.They are also a newcomer as far as the market goes. It is important to note, that they also rank #1 on many of the related field keyword or top 3. So according to google this is a "winning" website as of now.and that is why it grabbed my attention. The #2 results, is a big website, equivalent to zappos or the like, seems to have redone their optimization following penguin and to me seems to do a pretty good job at writing "natural" content for the user, not for google, as much as possible without killing their seo chances. Their authority should be good, and tons of people are linking to them. They also do use a lot of PR blog/article.(legit ones though I am not sure about before). They invest heavily in adwords and ads altogether (tv/radio/etc..). They are the big guy but are not specialized on this keyword. The lower results, are not as representative, a mish mash of good and bad but all are specialized stores in this market including mine. They all get some ranking on some of the major keywords but not nearly as much as that #1 website which is killing it all (see semrush for more on it). So I thought I would focus on these 2 top (neither of which are mine) to start a conversation.Though feel free to comment if you have any hindsight on any of them. Can anyone explain to me why the #1 can possibly be #1? I would love to hear everyone's opinion on the matter.
I fully understand that in the long run that #1 might not be #1 forever, but then again it has been several months now at least and the longer that last, the more likely they are to gain new (possibly repeat) customers...0 -
Can't think of any keywords I'd want to rank for
I run a box-of-the-month subscription club for Japanese candy called "Candy Japan". Users sign up for $24 / month and then I start sending them products to try from Japan. I'm curious about SEO, but lack in imagination for terms I would even want to rank for. I already rank OK for "japanese candy", but people who search for that who click over to the site don't seem to convert. People who search for "candy japan" do convert (obviously), since it's clear they already know they want to subscribe. I started making content pages about specific candies, but those are not working. Firstly no-one knows the name of specific Japanese candies, so there isn't any search traffic for them. And even when I get some clicks, they don't convert because I am not selling those specific products (and am not interested in doing so) but rather my product is the subscription club itself. Any ideas on what kind of terms I might be able to find new converting club members from?
Keyword Research | | Bemmu0 -
Do you get an error in the search numbers when using the keyword difficulty tool?
Do you get an error in the search numbers when using the keyword difficulty tool?
Keyword Research | | jest0 -
How long till you rank for your domain name?
Hi everybody! Say you have a domain like stocktips.com - how long would you estimate it'll take to rank for it's name? Thank you, Alex
Keyword Research | | pwpaneuro0 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0