Site visitors dropped off- have tried everything

[MattBanes]

Hello Moz team....I love the tools but I'm more of a content created for my web site than a developer. So I am super stuck with a major money losing problem. My traffic has nearly gone to zero and I have good content, regular content, no duplicate content, and so on. Can someone help....

Today I disavowed thousands of bad inbound links found in a Moz report

Since January I have been fixing pages with missing meta data found in the crawl report

In December 2018 I switched over to HTTPS

I have no clueeeeeee

[MattBanes]

I ran the Google Lighthouse report and scored 98 on seo. Other areas seem under 50 points but not by much. How can I share the report with you to see what your opinion is about the Google User experience rating.

[alexspur]

You may have disavowed too many links. Your link profile has changed and Google may think that it's unnatural. Despite the fact that you've used their tool to do it. Check the balance between DF and NF links.

Also, check your user experience rating with Google Lighthouse. If you have a low score that might be the problem. The last 12th of March update addressed that quite aggressively.  Also, if you use too many ads on your website make sure you remove some of them. The ad problem has been seen on many large websites.

[NickSamuel]

Hey Matt,

Hopefully this is related to the problem.

As I hinted at above, if you still see lots of technical issues 100% give Site Bulb a whirl, it unearthed a whole host of potential issues for me...and that was without GSC or Sitemap integration!

Kind regards,

Nick

[MattBanes]

Nick....very good answer and suggestions. I just disavowed the super spammy links and left the good ones based on the Moz report.

I'm hopeful this was part of the breaking news concerning a Google indexing problem...but if not I'm going to need help getting this fixed. I'm a one man company - without any tech help. Buuuu...why cant I just write content and generate leads...bummer.

[MattBanes]

All traffic dropped and this tanked lead generation. Hoping it was the Google indexing problem but I'm not sure and this is an expensive lesson. I need a roadmap....ha.

I launched the new site last year and this past December switched over to https.

[MattBanes]

Thanks for pointing this out and I'm not sure why it does this. This url strings are from an old version of the web site that was on a custom cms. If I find pages with /category/subcategory in my Moz 404 reports and redirect all of them properly will this go away?

[NickSamuel]

Hi Matt,

Sorry to hear you're having issues with your website, am I right in reading it is  www.imodular.com?

I'm making a massive assumption here but perhaps you disavowed too many links?

Robots.txt for the aforementioned domain doesn't seem out of the ordinary. Forgive my ignorance but I wasn't even aware you could edit this using Blogger - That is your CMS right?

I've also just done a quick crawl of that site and can see a few on-page hygiene type stuff you might want to look at.

I'd be happy to export the report for you and email it to you but you would definitely derive more value by taking a free trial and exploring all of the hints!

Crawl stats wise I can see an abundance of 302 redirects and quite a lot of content 10 levels deep but it's ultimately meaningless without context behind the site which you have

Cheers,

Nick

P.S I have no affiliation with SiteBulb, I just think it's an awesome tool for getting a pretty comprehensive site audit for a very decent price. Moz Pro site explorer is also a great starting point which I also use but it's not quite as technical.

[mattbougie]

You're still showing 160-some pages in the index, so I don't think you've dropped out.

Are you seeing your lead conversions drop off in Analytics or in actual life? Like, were you receiving 10 calls per day and suddenly none? Or are you not hitting goals in GA? Did you see a slow decline, or did they all drop off at once?

[MattBanes]

The redirects are apparently set up properly. But there are about 60 pages pointing to 404 pages according to Moz. These are pages that came from two migrations of past .asp web sites so they have non optimized urls. I'm working through these to redirect them to proper pages.

I feel like there may be something really wrong that is obvious to a skilled seo tech person. Not a content and communications person like me....and my company is just me.

[mattbougie]

Question: did all your traffic drop or just your organic traffic? If it's all traffic I agree with Shanaki^ - guessing it's bad redirects. Or a misconfigured tracking code maybe?

If it's just organic then it could be something with the indexing. Did you launch a new site? Saw this same thing happen once and the site development team had forgotten to change the robots.txt file to allow crawling - they didn't want the site being indexed during development.

[Shanaki]

Hey,

Did you redirect 301 the links from http > https ?
When you enter:

http://yourdomain.com it points to https://yourdomain.com
https://yourdomain.com/category/subcategory/ it points to https://yourdomain.com/category/subcategory/ ???