SEO Best Practices for Customer Portals
-
We have a customer portal which is used to display customer's serial numbers, the knowledgebase, support ticketing information and forum. This information is behind a wall as a user must have support in order to view.
The question is what are the best practices for SEO with the customer portal? Should we block these sections from bots? Is there a way to take advantage of the number of pages that are within the portal?
-
What would a user who wasn't logged in see if they visited it?
Depending upon your company, I would suggest exposing the knowledgebase, that could possibly rank for people looking to solve problems that your products would help with. Same with the forum. If you chose to do that, you might be better off simply moving that content to somewhere else in your site structure.
For everything else, Google wouldn't typically be able to login, and what would you actually show it? It's not a customer, so it would have any tickets or products to list serial numbers of. You could detect that it's GoogleBot and show something else, but that's very bad practice!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you report SEO audit findings?
Hello, Mozzers! I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else. If you have a favourite audit template, I'd love to see it. A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it. What do you report to your audit customers? Thanks for sharing your auditing wisdom!
Intermediate & Advanced SEO | | AndyKubrin0 -
SEO suggestions for a directory
Hi all, I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn. How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice. For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score? Would really appreciate your thoughts and suggestions. Thanks!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Pagination & SEO
Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination, Canonical Tag & Best Practices
I have an eCommerce site that dynamically creates category pages, which produce canonical tags in the header. For multiple page categories, it adds the page number to the URL. For example, this category has 3 pages.... Because most categories have too many products, I can't follow Googles suggestion of creating a "view all" page. Furthermore since all these pages use the same template, I'm unable to insert a NOINDEX tag in all the pages after the first page. Also, in this scenario, I'm unable to insert the discreet code for Next/Previous, which is also suggested by Google. My only option for maintaining these dynamically generated category pages would be to hardcode the first conical tag in the template, which would then be produced on all subsequent paginated pages. Consequently, every paginated page in this category would have the same canonical tag pointing to the first page. Would this incur the wrath of Google and would I'd be better off leaving the pagination they way it is?
Intermediate & Advanced SEO | | alrockn0 -
How do retailers phase out short term promotional pages for best SEO?
I have a high level question and am open to all discussions. I work for a large ecommerce site and we are always making new landing pages, product assortments and promotions. We have a challenge on how to retire these pages after a promotion is outdated. What is this the MOZ community option on a way to retire, like 301 redirect to home page?
Intermediate & Advanced SEO | | mm9161570 -
How to lay off your SEO compnay?
I have decided to replace my seo company. The pint is this company has been partly my developer too. So he has set up a demo server of my website. 1- Should I be worried about duplicate material when I end my cooperation with this company(The demo server) 2- Should I be worried that if they do not like it, they go and delete all the submitted materials and destroy my pages rankings? Thanks all
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Odesk SEO Cover letter
How write and what to include in an SEO cover letter to apply a job on Odesk? Any example??
Intermediate & Advanced SEO | | ross254sidney0 -
Where to learn how best to promote content?
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it. I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged. Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it.... Thanks for any leads! Ron
Intermediate & Advanced SEO | | yatesandcojewelers1
