Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should Hreflang x-default be on every page of every country for an International company?
-
UPDATED 4/29/2019 4:33 PM
- I had made to many copy and pastes. Product pages are corrected
Upon researching the hreflang x-default tag, I am getting some muddy results for implementation on an international company site older results say just homepage or the country selector but….
My Question/Direction going forward for the International Site I am working on: I believe I can to put x-default all the pages of every country and point it to the default language page for areas that are not covered with our current sites. Is this correct?
From my internet reading, the x-default on every page is not truly necessary for Google but it will be valid implemented.
My current site setup example:
https://www.bluewidgets.com Redirects to https://www.bluewidgets.com/us/en (functions as US/Global)Example Countries w/ code Site:- 4 countries/directories US/Global, France, Spain
Would the code sample below be correct?
-
https://www.bluewidgets.com/us/en/ (functions as US/Global)
-
US/Global Country Homepage - https://www.bluewidgets.com/us/en/
-
US/Global Country Product Page(s) This would be for all products - https://www.bluewidgets.com/us/en/whizzer-5001/
-
http://www.bluewidgets.com/us/en (functions for France)
-
France Country Homepage - https://www.bluewidgets.com/fr/fr/
-
France Country Product Page(s) This would be for all products- https://www.bluewidgets.com/es/es/whizzer-5001
-
http://www.bluewidgets.com/us/en (functions as Spain)
-
Spain Country Homepage - https://www.bluewidgets.com/es/es/
-
Spain Country Product Page(s) This would be for all products - https://www.bluewidgets.com/es/es/whizzer-5001
Thanks for the spot check
- Gravy
-
Yes, your understanding of x-default is correct. The purpose of including it everywhere you have alternate HREFLANG links, is to handle any locales you don't explicitly include (to tell the search engine which is the default version of the page for other non-specified locales). And it should be included on each version of the page, along with the other specified alternate links for each locale. Alternatively, you could collect all of these centrally into the sitemap file, rather than inserting into each page. Both types of implementation are valid (but anecdotally I've had better luck with on-page tags instead of sitemap implementation).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - how likely is it autoredirect via IP Address will impact rankings?
Hello, We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects. The literature I've read (including Google) recommends against auto-redirection: "Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site." Insofar as I understand it the theory goes as follows. Google crawls mainly from the US Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers Because of this the crawlers will only see the US site / domain and not original .com website Crawlers can't index what they can't see Drop in rankings for the original site However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc. I have checked their rankings and they are still ranking highly for relevant terms. I have been asked why they have been able to do this without impacting their visibility. Any ideas? Given their success have the risks of auto-redirecting have been overstated? How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place? Looking forward to your thoughts on this as well as your experiences. Thanks in advance!
International SEO | | SEOCT0 -
Duplicate Content Regarding Translated Pages
If we have one page in English, and another that is translated into Spanish, does google consider that duplicate content? I don't know if having something in a different language makes it different or if it will get flagged. Thanks, Ruben
International SEO | | KempRugeLawGroup1 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
Hreflang tag on every page?
Hello Moz Community, I'm working with a client who has translated their top 50 landing pages into Spanish. It's a large website and we don't have the resources to properly translate all pages at once, so we started with the top 50. We've already translated the content, title tags, URLs, etc. and the content will live in it's own /es-us/ directory. The client's website is set up in a way that all content follows a URL structure such as: https://www.example.com/en-us/. For Page A, it will live in English at: https://www.example.com/en-us/page-a For Page A, it will live in Spanish at https://www.example.com/es-us/page-a ("page-a" may vary since that part of the URL is translated) From my research in the Moz forums and Webmaster Support Console, I've written the following hreflang tags: /> For Page B, it will follow the same structure as Page A, and I wrote the corresponding hreflang tags the same way. My question is, do both of these tags need to be on both the Spanish and English version of the page? Or, would I put the "en-us" hreflang tag on the Spanish page and the "es-us" hreflang tag on the English page? I'm thinking that both hreflang tags should be on both the Spanish and English pages, but would love some clarification/confirmation from someone that has implemented this successfully before.
International SEO | | DigitalThirdCoast0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.
International SEO | | JonClark150 -
Massive jump in pages indexed (and I do mean massive)
Hello mozzers, I have been working in SEO for a number of years but never seen anything like a jump in pages indexed of this proportion (image is from the Index Status report in Google Webmaster Tools: http://i.imgur.com/79mW6Jl.png Has anyone has ever seen anything like this?
International SEO | | Lina-iWeb
Anyone have an idea about what happened? One thing that sprung to mind might be that the same pages are now getting indexed in several more google country sites (e.g. google.ca, google.co.uk, google.es, google.com.mx) but I don't know if the Index Status report in WMT works like that. A few notes to explain the context: It's an eCommerce website with service pages and around 9 different pages listing products. The site is small - only around 100 pages across three languages 1.5 months ago we migrated from three language subdomains to a single sub-domain with language directories. Before and after the migration I used hreflang tags across the board. We saw about 50% uplift in traffic from unbranded organic terms after the migration (although on day one it was more like +300%), especially from more language diversity. I had an issue where the 'sort' links on the product tables were giving rise to thousands of pages of duplicate content, although I had used the URL parameter handling to communicate to Google that these were not significantly different and only to index the representative URL. About 2 weeks ago I blocked them using the robots.txt (Disallow: *?sort). I never felt these were doing us too much harm in reality although many of them are indexed and can be found with a site:xxx.com search. At the same time as adding *?sort to the robots.txt, I made an hreflang sitemap for each language, and linked to them from an index sitemap and added these to WMT. I added some country specific alternate URLs as well as language just to see if I started getting more traffic from those countries (e.g. xxx.com/es/ for Spanish, xxx.com/es/ for Spain, xxx.xom/es/ for Mexico etc). I dodn't seem to get any benefit from this. Webmaster tools profile is for a URL that is the root domain xxx.com. We have a lot of other subdomains, including a blog that is far bigger than our main site. But looking at the Search Queries report, all the pages listed are on the core website so I don't think it is the blog pages etc. I have seen a couple of good days in terms of unbranded organic search referrals - no spike or drop off but a couple of good days in keeping with recent improvements in these kinds of referrals. We have some software mirror sub domains that are duplicated across two website: xxx.mirror.xxx.com and xxx.mirror.xxx.ca. Many of these don't even have sections and Google seemed to be handling the duplication, always preferring to show the .com URL despite no cross-site canonicals in place. Very interesting, I'm sure you will agree! THANKS FOR READING! 79mW6Jl.png0 -
Upper case or/and lower case in rel="alternate" hreflang
Hi Mozzers, I have a question about the rel="alternate" hreflang tag, with an example. When I use two subfolders for two different countries/languages, for instance www.domain.com/nl-nl/ and www.domain.com/nl-en/ (for the English version) and I want to use the rel="alternate" hreflang tag, do I need to follow the ISO standards concerning Uppercase country code and Lowercase language code (en-NL)? Or is it okay to use the Lowercase country and language code (en-nl), since we also use this in the URL of the Subfolder. What does Google prefer? Thanks in advance.
International SEO | | MartijnHoving820