My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organization Schema on Interior Pages
What is everyone doing regarding organization schema markup on interior pages? The following article on Moz states that Organization schema should only appear on pages that are about the company (homepage, about page, contact page, etc.): https://moz.com/blog/structured-data-for-seo-2 The Yoast SEO plug-in adds the Organization schema to every page of the site. I am trying to determine what to do with this conflicting information.
On-Page Optimization | | lexomatic1 -
Category Pages are not Shown when searched for "brandname Category name"
Hi, Someone googled our brand name + category page name and our category page didn't showed up first so he says it's a bad job/thing. so help me to fix this. Googled "sepalika acid reflux" without quotes. Thank you.
On-Page Optimization | | Sepalika0 -
Disavowed links, updated website etc - still no ranking improvements
Hi, Could anyone take a look at www.artificialgrass4u.co.uk - a few years ago it used to rank highly for 'artificial grass' ... then when Google rolled out its algorithms punishing websites with poor links it lost all it's rankings. We've disavowed almost all of the bad links, and have been adding new optimised content etc over the past few months but rankings still haven't improved. Is there anything I'm missing? Thanks
On-Page Optimization | | icansee0 -
How do you handle different business locations for search?
Would like to get peoples suggestion on how you handle different business locations in different cities. We have tried multiple tactics for different clients. Some have worked better than others. Example: We have a window company that does great in Austin. Now they want to move into Dallas. In the past, we have created "landing pages" optimized for that locality. However, with Googles new updates I dont think this will work anymore. With others, we have added a "tab" and have similar pages of the entire site optimized for that location. This seems to have been working better. What are your suggestion of how you handle different locations from city to city. Any input is appreciated! Thanks! Charles
On-Page Optimization | | seomozinator0 -
Search by popular terms
This may be a simple question and possibly already answered to death - but I think i'm not asking or googling the right question so I haven't been able to get a good answer for it. Some websites have a feature at the bottom of their page where one can "search by popular terms", consisting of keywords linked to the search result of that term. Some websites do this: http://www.kogan.com/au/search-terms/ This must be obviously an optimisation technique, but how does this benefit ranking? Are there any down sides to this? Is this still a current good practice?
On-Page Optimization | | central60 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
On Page Optimization not updating after SSL change
Last week we changed our URLs to be only HTTPS (they were a mixture of both for a couple of weeks). We did this by adding a 301 redirect from HTTP to HTTPS. However, the On Page Optimization is now showing the same URL/Keyword twice for a few of our pages. One has a grade A, one has a grade B. The grade B complains about "Rel Canonical" not matching, but the other doesn't. This is pretty confusing - should it not have crawled the pages and noticed the 301 redirects and combined the entries or removed the HTTP ones?
On-Page Optimization | | RitchieF19800 -
What to do with old content in light of the Panda update?
Let's say you operate a laptop review website. After several years, the individual product review URL's (like site.com/dell/xp1234-review/) aren't receiving much traffic, they may have a few links here and there. In general and considering the panda update, would the best option be to 301 the old URL's back to the category page (site.com/dell/)or just keep them where they are? Any potential issues like having excessive 301's which could slow down the site or appear fishy to search engines?
On-Page Optimization | | BryanPhelps-BigLeapWeb0