My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Sudden Drop in Rankings/Traffic/Organic Impressions Without a Penalty
Hi Moz community! I have a question about a local client in Raleigh, NC - http://paragonbuildinggroup.com This client came to us from another agency who had previously not done such a great job with the design/development of the site, or with the marketing of it, so we are somewhat limited in terms of what we can do on design, user experience, etc. But, the SEO is all still easy to tweak and we've been working on it for some time now. As of July 5th, their keyword rankings have dropped dramatically (we're talking from first page rankings to nothing, according to Authority Labs), and they've fallen completely off the map in the SERPs. Their local listing doesn't appear in search results anymore, and WMT is showing a drastic drop in impressions (from 457 on July 3rd to 92 on July 5th). There have been no manual penalties on the site, no recent major development work done, and from what I can see, no signs of hacking and no bad backlinks. The only thing I can see is that Mozcast showed an 83 degree day with some clouds and rain on July 5th, the day that our rankings dropped off, but I can't find any documentation showing what might have changed. Any insight as to what might be going on? I'm completely stumped!
On-Page Optimization | | TriMarkDigital0 -
Sudden Drop in Impressions
Hi all- I'm a bit confused and hope someone may have an idea. In the last few days, traffic to our site has taken a big hit, so much so that I even got an email from webmaster tools that the home page was receiving significantly less traffic. I can't find anything particular that we changed that should have this much of an effect, but then again, I have been shortsighted in the past 🙂 The site is bulkcandystore.com and if anyone has any thoughts, I would appreciate it. Thanks Ken
On-Page Optimization | | CandymanKen0 -
What's the Best Way to Hide Redirects from Search Engines?
Hey everybody, I like to use php redirects for affiliate links so they look better. I keep them all in the same directory. I read recently that these may hurt SEO. A couple quick questions: Is this the best way to redirect affiliate links? Should I simply block the directory in robots.txt? Any other suggestions from you SEO guyses and galz? Thanks! Jared
On-Page Optimization | | JaredB0 -
Original content and the Google Panda Update
We are an online furniture store with about 1300 products on the site, and we mostly use the catalogue descriptions for the product. Recently I have been reading about One Way Furniture: http://ecommerceprnews.com/e-commerce_articles/2011/03/one-way-furniture-shifts-toward-quality-content-after-google-panda-update-201928.htm They are a big american online furniture which seemed to have lost about a 3rd of there traffic due to being punished in the panda update. Now it seems they are blaming the fact they use they use catalogue descriptions for the product (like us), and now they are going to rewrite all their product descriptions. We are a small company and rewriting 1300 products (meaningfully) is no small task. Looking at our own traffic we have taken a small slump since feb after about 18 months of general increased month on month traffic ( bar seasonal dips and boost), but we didn't have a "fall of the cliff" like One Way Furniture. But have been expanding into other areas (and there for new keywords), so we had expected to be increasing our traffic. So the question is, how important is unique content for all our products? is it worth all the time and money to fix all the pages? Our plan is to make sure our category pages (and there for landing pages) have unique content, would that be enough on its own, or are the product pages damaging the site over all?
On-Page Optimization | | eunaneunan0 -
Does anyone know why my Home page isn't visible in search terms?
If I type in my meta description for my homepage in google search or any of my keywords only my inner pages are returned in the results. I have a PR3 on the homepage so I don't think google is blocking my site and all my inner pages seem to show up.
On-Page Optimization | | Michael.Constable0 -
Should I include location in title tag to rank higher in local search
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page. I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental." In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag. Thanks. P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
On-Page Optimization | | bvalentine0