Publish an article for blog before the Keyword research

[TalPard1]

Hi, my first time in the community.

my web site is pretty new and I'm focusing now on the Onsite SEO.

I am using an outsourcing company that writing me content, and I want to start my blog and publish it.

but, I didn't finish yet my Keyword research, is it useless from google perspective to publish it without any keywords?

it can hurt my site if ill publish it without any keywords inside of the article?

or it still can be good for my site ranking/power?

thanks !!!

[effectdigital]

If you haven't done any keyword research, your article still contains keywords - you just don't know what they are. It will make the performance of your content erratic. Even this comment which I am typing now, contains keywords which Google will be picking up on. Google doesn't know what research you have done and all strings of text contain words, which when grouped in certain ways can form keywords

You'll just get traffic for slightly bizarre queries every now and then as your work will lack focus. Keyword research is something you do to target your content. It doesn't mean that content can't perform without keyword research, though - but that un-targeted performance may not bring the visitors you would wish for

[jasongmcmahon]

It's a somewhat unorthodox approach, but if you write about your businesses industry - if your a mechanic write, about cars -   then it won't hurt your business. In my experience content is optimised for keywords, starting to publish articles sooner rather than later is a better approach in the long run.