What tools and metrics do you use to show a topic's search interest over time?
-
I have a foundation repair client that is down in leads for the structural repair portion of their business. They have not lost any major rankings, but leads are down compared to last year. They asked if people are searching for this type of work less this year compared to last. I checked Google Trends and Keyword Planner data but found very different results. Is either of these tools accurate, or is there a better tool to use?
-
I was looking for 'foundation repair'
-
Can you share the example keyword so we can compare for ourselves within the specified tools?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What does it mean to build a 'good' website.
Hi guys. I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well. What does this mean in more practical terms? (Context... I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1). I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
Algorithm Updates | | isaac6630 -
Would having links on wikipedia help search engine rankings?
I am wondering that having a listing on Wikipedia would help search engine rankings in general? I know all of the Wikipedia links are no-follow links but I think it'd still help to rank higher on search engines. What are your thoughts?
Algorithm Updates | | ahmetkul1 -
Use of http://schema-creator.org boost ranking
Hello all if we use http://schema-creator.org for structured html will it increase our ranking too. has it any benefit for SEO?
Algorithm Updates | | adnan11010 -
Creating Content for Semantic search?
Need some good examples of semantic search friendly content. I have been doing a lot of reading on the subject, but have seen no real good examples of 'this is one way to structure it'. Lots of reading on the topic from an overall satellite perspective, but no clear cut examples I could find of "this is the way the pieces should be put together in a piece of content and this is the most affective ways to accomplish it". **What I know: ** -It needs to answer a question that precludes the 'keyword being used' -It needs to or should be connected to authorship for someone in that topic industry -It should incorporate various social media sources as reference to the topic -It should link out to authoritative resources on the topic -It should use some structured data markup Here is a great resource on the important semantic search pieces: http://www.seoskeptic.com/semantic-seo-making-shift-strings-things/ ,but I want to move past the research into creating the content that will make the connections needed to get the content to rank. I know Storify is an excellent medium to accomplish this off page, but only gives no follow attribution to the topic creator and links their in. I am not a coder, but a marketer and creating the backend markup will really take me out of my wheel house. I don't want to spend all of my time flailing with code when I should be creating compelling semantic content. Any helpful examples or resources welcome. Thanks in advance.
Algorithm Updates | | photoseo10 -
Time lag between algorithm changes and results?
Hi everyone, We had pretty good organic traffic growth for the past 3 years. Some people in our organization think that we were probably affected positively by the algorithm changes (Panda, Penguin,...). When I plot the dates on a chart I think Panda had no effect, but we had big gains starting five months after Penguin 1. Do you think the effect could have come that much later ? Thanks
Algorithm Updates | | jfmonfette0 -
Are localised results affecting search query volumes?
As the questions says. I've had some conversations with colleagues of mine and they definitely feel that search query volumes are being heavily affected by localised results - and even more so recently. So, for instance, you may have a Google UK rank of 3 for a keyword yet be hardly visible in other parts of the UK because of the localised-based results. Thoughts?
Algorithm Updates | | Webrevolve0 -
Why do in-site search result pages rank better than my product pages?
Maybe this is a common SERP for a generic product type but I'm seeing it a lot more often. Here is an example SERP "rolling stools". The top 4 results are dynamic in-site search pages from Sears, ebay and Amazon (among others). I understand their influence and authority but why would a search return a dynamic in-site SERP instead of a solid product page. A better question would be - How do I get my in-site SERPs to rank or how do I get my client's page to rise above the #5 spot is currently ranks at? Thanks
Algorithm Updates | | BenRWoodard0 -
How do I get the expanded results in a Google search?
I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site. However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item. How do I adjust this?
Algorithm Updates | | syount1