Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Could I set a Cruise as an Event in Schema mark up?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Could I set a Cruise as an Event in Schema mark up?

    Intermediate & Advanced SEO
    3
    4
    794
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • NoWayAsh
      NoWayAsh last edited by

      Hi there,

      We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event.  Will this work and can we get away with this without penalty?

      Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.

      The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.

      Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.

      The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.

      I am interested to hear the communities opinion and experience with this problem.

      1 Reply Last reply Reply Quote 1
      • willcritchlow
        willcritchlow last edited by

        I don't know of an absolute / definitive answer. If it were my site, I think I would be happy to take the chance with Event markup since there is no perfect match, as you say.

        Evidence in each direction:

        1. Yes - this is OK - Google's schema page talks about "If the event happens across several streets, define the starting location and mention the full details in description.
        2. No - this is not OK - the same page says "Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events".

        The reason I wouldn't be too concerned about the "no" side is that I think it is reasonable to read that as being about things like flights where the point is getting to the destination rather than things like cruises which are arguably events in their own right.

        Good luck!

        1 Reply Last reply Reply Quote 2
        • NoWayAsh
          NoWayAsh last edited by

          Thanks for sharing this information. Its helpful, thank you 🙂

          1 Reply Last reply Reply Quote 1
          • effectdigital
            effectdigital last edited by

            I honestly think if you're going to pick one of the two (though neither is quite right), event makes much more sense than product does. It's not like someone is physically buying the actual cruise ship, instead they're paying to spend 'time' at a 'venue', the venue just happens to be mobile instead of stationary

            Someone else went on a similar journey of discovery in 2017, here: https://www.webmasterworld.com/html/4844938.htm

            ... kind of interesting. It highlighted that Ticket schema might be one possible option: https://schema.org/Ticket. There are actually lots of references to "ticket" within Google's event schema documentation: https://developers.google.com/search/docs/data-types/event (ctrl+F for "ticket")

            Apparently lots of cruise operators do use event schema, never heard of any of them using product schema

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • PKI_Niles

              For FAQ Schema markup, do we need to include every FAQ that is on the page in the markup, or can we use only selected FAQs?

              The website FAQ page we are working on has more than 50 FAQs. FAQ Schema guidelines say the markup must be an exact match with the content. Does that mean all 50+ FAQs must be in the mark-up? Or does that mean the few FAQs we decided to put in the markup are an exact match?

              Intermediate & Advanced SEO | | PKI_Niles
              0
            • katseo1

              Best way to set up URL structure for reviews off of PDP pages.

              We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this?  site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?

              Intermediate & Advanced SEO | | katseo1
              0
            • Corbec888

              How does educational organization schema interact with Google's knowledge graph?

              Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄

              Intermediate & Advanced SEO | | Corbec888
              0
            • admiral99

              Should I use https schema markup after http-https migration?

              Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
              "@context": "http://schema.org",
              "@type": "WebSite",
              "name": "Your WebSite Name",
              "alternateName": "An alternative name for your WebSite",
              "url": "http://www.your-site.com"
              } becomes {
              "@context": "https://schema.org",
              "@type": "WebSite",
              "name": "Your WebSite Name",
              "alternateName": "An alternative name for your WebSite",
              "url": "https://www.example.com"
              } Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂

              Intermediate & Advanced SEO | | admiral99
              0
            • ShaqD

              Schema.org snippet for thumbs up-down reviews

              Hi guys, I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings.  I couldn't find a site that had this with schema tags for reference.  Fiverr used to have thumbs up/down, but recently changed to star rating. On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area. I thought about adding a schema.org meta-tags like this: Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this: And also add a meta-tag for any review, like this: Two days ago by
                  Kareem Abdul-Jabbar
                  Joe is a great guy, I'd recommend him to my friends. Does that make sense? Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way? Thanks so much for your help! Shaqd

              Intermediate & Advanced SEO | | ShaqD
              0
            • nicole.healthline

              Schema markup for video playlists?

              We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?

              Intermediate & Advanced SEO | | nicole.healthline
              0
            • CupidTeam

              My website (non-adult) is not appearing in Google search results when i have safe search settings on. How can i fix this?

              Hi, I have this issue where my website does not appear in Google search results when i have the safe search settings on. If i turn the safe search settings off, my site appears no problem. I'm guessing Google is categorizing my website as adult, which it definitely is not. Has anyone had this issue before? Or does anyone know how to resolve this issue? Any help would be much appreciated. Thanks

              Intermediate & Advanced SEO | | CupidTeam
              0
            • rarbel

              Schema.org and Testimonials

              Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?

              Intermediate & Advanced SEO | | rarbel
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter

            Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.