Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Could I set a Cruise as an Event in Schema mark up?
-
Hi there,
We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty?
Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.
The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.
Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.
The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.
I am interested to hear the communities opinion and experience with this problem.
-
I don't know of an absolute / definitive answer. If it were my site, I think I would be happy to take the chance with Event markup since there is no perfect match, as you say.
Evidence in each direction:
- Yes - this is OK - Google's schema page talks about "If the event happens across several streets, define the starting location and mention the full details in description.
- No - this is not OK - the same page says "Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events".
The reason I wouldn't be too concerned about the "no" side is that I think it is reasonable to read that as being about things like flights where the point is getting to the destination rather than things like cruises which are arguably events in their own right.
Good luck!
-
Thanks for sharing this information. Its helpful, thank you
-
I honestly think if you're going to pick one of the two (though neither is quite right), event makes much more sense than product does. It's not like someone is physically buying the actual cruise ship, instead they're paying to spend 'time' at a 'venue', the venue just happens to be mobile instead of stationary
Someone else went on a similar journey of discovery in 2017, here: https://www.webmasterworld.com/html/4844938.htm
... kind of interesting. It highlighted that Ticket schema might be one possible option: https://schema.org/Ticket. There are actually lots of references to "ticket" within Google's event schema documentation: https://developers.google.com/search/docs/data-types/event (ctrl+F for "ticket")
Apparently lots of cruise operators do use event schema, never heard of any of them using product schema
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
Structured data: Product vs auto rental schema?
Hi mozzers, If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough? Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool? Thank you.
Intermediate & Advanced SEO | | Ty19860 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Should I set up no index no follow on low quality pages?
I know it is a good idea for duplicate pages, blog tags, etc. but I remember somewhere that you can help the overall link juice of a website by adding no index no follow or no index follow low quality content pages of your website. Is it still a good idea to do this or was it never a good idea to begin with? Michael
Intermediate & Advanced SEO | | Michael_Rock0 -
Schema.org and Testimonials
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
Intermediate & Advanced SEO | | rarbel0 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0 -
How to set cannonical link rel to CS CART
I whant to specify a link rel cannonical for each category page, how to do that without changing the code (just from admin section), because filters and sorting search are making the site dublicate content with their parameters; If there is a way please specify the method, i whant to avoid hours of working in a script like this. Thank's.
Intermediate & Advanced SEO | | oneticsoft0