Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org and YouTube Videos
-
-
Video content and audio content can be indexed and made SEO friendly which can improve the search visibility on varied search options of the search engines.
One of the ways is to add the video and audio content using microdata as per the schema.org.
Usually when we add video we embed the code generated via YouTube for that video if it is on YouTube or for that matter any other video broadcasting site like vimeo, Ted, etc.
For example:
<iframe width="”560″" height="”315″" src="”http://www.youtube.com/embed/7xxxxxxxxxxxxxxx?list=UU0LI2nnnSO6lP8ZFj9FIdyA&hl=en_US”" frameborder="”0″" allowfullscreen=""></iframe>
But using the microdata format as per schema.org the same code can be written as :
Video: SEO xxxxxxxxxx
<iframe src="”http://www.youtube.com/embed/xxxxxxxxxxxxk”" frameborder="”0″" width="”640″" height="”390″"></iframe>
Description, keywords and markup here .
More information here: http://schema.org/VideoObject
-
That may have worked with YouTube's old embedded code, but not with the iFrame one.
Will give the video sitemap a go.
-
Yes, Google gives us a great description.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309
Also, creating and submitting a video sitemap is beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Is there any benefit of having a .tv tld instead of a .com for a video centric website?
We are launching a video dense website. Is there any evidence that having a .tv tld can help with video optimization? We are trying to find proof that Google looks at a .tv tld favorably for video SEO as opposed to a .tv website.
Intermediate & Advanced SEO | | VanguardCommunications0 -
Posting same video on both Vimeo and Youtube
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
Add Videos Above or Below the Fold?
We are considering adding videos to thousands of article pages, and were wondering if it would be better to add video above or below the fold? They take up quite a bit of space, and push the article content below the fold--would this hurt us?
Intermediate & Advanced SEO | | nicole.healthline0 -
Should we stream videos from a subdomain or subfolder?
This is causing some hand-wrangling and I need some help. Let's say we were developing rich video content for our products and our agency is hosting the content on a new external server. There are already plans to link to these videos from product detail pages, category pages, and landing pages on our main website: www.example.com. Would it be better to create a new subdomain or to use a subfolder with a reverse proxy technique for this video content? It's not truly a microsite and will not have a gallery page to navigate the various videos. For example, would it be better to use this: video.example.com/ ...or this (executed with a reverse proxy😞 www.example.com/video/ Of course, regardless of whether this new content will live on a subdomain or within a subfolder, we plan on creating a video Sitemap using guidance from Justin Hammack in this terrific post.
Intermediate & Advanced SEO | | Ryan-Ricketts1