Can I add FAQS schema on my homepage?
-
Hello, can we have the FAQ code on the homepage (staff time)?
we have written some questions and answers in the drop-down list on the homepage,
and also add the schema code script to one tag of the page,
but it does not work!
-
Yes, If you have a portion of FAQ's on homepage you can add faq schema to it. It will help in rich snippet.
-
Yes you could absolutely. However I think you mark up is excellent for a lot of things it’s not known for driving traffic. Just so your aware google tells us ”
- Don’t use
FAQPage
for advertising purposes.”
I doubt your homepage would count but you never now in addition FAQ content turns to get clicked on very seldomly.
Because the answers to the questions are found in the SERPS people do not have to leave Google to find the answers
I know taking up more googles real estate sounds good like a featured snippet but not if your customer only cares about the answers & Google is already providing them. Which FAQ does extremely well.
below I tested your page tested as well as a mock up of inappropriately marked up page hopefully this will be of help
also below are what Google considers valid and invalid reasons for FAQ schema
look at the top of the page for errors some of your fonts aren’t loading
https://search.google.com/test/rich-results?id=0jC1yqgkMNkla7J3F6fEVQ
here’s an example of what it might look like with the correct FAQ markup
https://search.google.com/test/rich-results?id=zV3BwNJPTbbEsXOj3e3Asg
See:
One of my favorite tools for generating structured data in JSON-LD FAQ is built-in.
https://www.rankranger.com/schema-markup-generator
https://developers.google.com/search/docs/guides/search-gallery
test using
https://search.google.com/test/rich-results
-
Valid use cases:
- An FAQ page written by the site itself, with no way for users to submit alternative answers
- A product support page that lists FAQs, with no way for users to submit alternative answers
Invalid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
- A product page where users can submit multiple questions and answers on a single page
-
Don’t use
FAQPage
for advertising purposes. -
Make sure each
Question
includes the entire text of the question and make sure eachAnswer
includes the entire text of the answer. The entire question text and answer text may be displayed. -
Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
-
All
FAQ
content must be visible to the user on the source page.
hope this helps,
Tom
- Don’t use
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage disappeared from Google
Hello, Since 2 weeks, our website is losing positions in Google. After years on the first page, we dropped for our main keyword to the 3rd page. Seems that all the positions we lost, were ranking with the homepage. Now, we are on the 3rd page but with a less important page. How is it possible that only the homepage disappeared? Is there any explanation for that? I hope there is an explanation, so we can fix the trouble. Kind regards, Tine
Intermediate & Advanced SEO | | TineDL0 -
Ranking for homepage & category page?
We lost our Google organic ranking (position 1 - 3) for our highest converting key phrase (cotton tees) in February. The ranking was for our homepage (brandname.com) which is very image heavy and doesn't have much readable content. We noticed that all of our competitors are ranking above us for their category page, not their homepage. The difference between us and our competitors is that we specialize in this key phrase and they just offer one category of the key phrase. For example, we only sell cotton tee's and they sell cotton tees, handbags and shoes. When we dropped we noticed that Google began showing our homepage AND category page in the results, so we pointed our brandname.com to brandname.com/cotton-tees canonically. The idea was that this would assure that the homepage and category page were not competing with each other. The homepage was not really optimized for cotton tees so we thought this might help. 1. Is there any harm in removing the canonical and allowing both pages to rank? (We're also working on redesigning the homepage to add more readable text & optimize for cotton tees.) 2. Our homepage URL used to be "brandname.com/cotton-tees" and we consistenly ranked between 1 and 3 for cotton tees during that time. We modified the homepage URL because it seemed spammy and are now just "brandname.com". Does it make sense to go back to the URL with the key phrase in it if that is our main product and we want to rank for it?
Intermediate & Advanced SEO | | EileenCleary0 -
Can bots identify shmushed keywords?
I remember reading some years ago that domains and pages that have smushed keywords, such as cheapbaseballs.com/redbaseball.html could be identified by Google as "cheap baseballs" and "red base ball". Is this still correct?
Intermediate & Advanced SEO | | CFSSEO0 -
How do I get rid of my errors for Schema.org?
I put the Schema.org data on my item pages and it works great. However, when an item closes it removes the price. It showed an empty price and that causes an error. The site is now programmed to where if an item closes it removes the price component. This was done about 2 weeks ago and it is still showing a lot of errors. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
Client Can't Write His Own Articles
Hello, I'm helping a client put together an FAQ and 5 thorough, graphically stimulating, articles. The client can easily write his FAQ articles. However, he's not knowledgeable enough to write the 5 thorough articles, and hiring an expert to write them from scratch would cost a huge chunk of money. Should we have a writer put together an outline or rough draft and present that to the expert for editing? The client can afford that. Or what's the best way to move forward without costing a huge amount of money?
Intermediate & Advanced SEO | | BobGW1 -
Can I redirect duplicate blogs to give credit to one?
I have two sites that have no duplicate content (yet). One ranks better than the other but has a crappy hyphenated domain name (Domain A), and the other one is the "brand site" with a better domain name (Domain B). I'm creating a blog with technical articles and corresponding videos. I want the videos to refer to the better domain name (Domain B) because I can't see referring people to a hyphenated domain (it would sound horrible). But, the hyphenated domain has a better chance of improving it's rankings (long story why). Can I duplicate the content and just use a canonical tag on Domain B to give the credit to Domain A? If I do that, is it done on each post? Or the blog's main page? What I think would happen is any links to Domain B would pass the juice to Domain A. Is that correct? I know Canonical's are tricky and I don't want to screw this up, so I'd greatly appreciate some advice from the experienced people on here. Thank you.
Intermediate & Advanced SEO | | PhoenixDev0 -
Schema & Microdata Plugins for WordPress
Hi Mozzers- Just curious - what is everyone using for schema and microdata plugins for WordPress? I've tried a few different plugins but I'd love to hear what other Mozzers like. Thanks! LHC
Intermediate & Advanced SEO | | lhc670