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    4. Structured data: Product vs auto rental schema?

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    Structured data: Product vs auto rental schema?

    Intermediate & Advanced SEO
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    • Ty1986
      Ty1986 last edited by

      Hi mozzers,

      If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?

      Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?

      Thank you.

      liveryservices 1 Reply Last reply Reply Quote 0
      • liveryservices
        liveryservices @Ty1986 last edited by

        @Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
        Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone.

        1 Reply Last reply Reply Quote 0
        • effectdigital
          effectdigital last edited by

          Not 100% sure if Google even reads  AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails

          If you go here:

          https://developers.google.com/search/docs/data-types/product

          On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google

          It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental

          These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up

          Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it

          1 Reply Last reply Reply Quote 1
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