Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structured data: Product vs auto rental schema?
-
Hi mozzers,
If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?
Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?
Thank you.
-
@Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone. -
Not 100% sure if Google even reads AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails
If you go here:
https://developers.google.com/search/docs/data-types/product
On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google
It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental
These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up
Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.com vs .co.uk
Hi, we are a UK based company and we have a lot of links from .com websites. Does the fact that they are .com or .co.uk affect the quality of the links for a UK website?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Topical keywords for product pages and blogs
Hi all, I have a question regarding keywords. Of course we all know that keyword research should be focused on a certain topic and on user intent (and thus on answering specific questions) instead of trying to put keywords in a page to make it rank. However, duplicate content is of course still an issue. So here's my question: A client that sells floor heating systems that you can install yourself, has a product page for this topic and blog pages for questions regarding this topic. So following pages are on the website: Product page about the floor heating systems the client sells Blog article with tips how to install a floor heating system yourself Blog article about how to choose the right floor heating system These pages all answer different questions and are written about different topics. However, inevatibly all these pages also talk about different aspects of floor heating systems so this broad term comes up on all pages naturally. You could say that a solution is to merge pages and redirect the blogs to the product page, so the product page would answer all questions. But that is not what a customer is looking for. The goal of a product page is to trigger a conversion: let a customer contact the company or ask for a price offer. If the content on a product page is not comprehensive enough, the goal gets lost. Moreover, it doesn't make sense to talk about tips and tricks on a product page. So how do you tackle this problem without creating duplicate content? In search results, the blog pages rank for the specific questions, but the product page doesn't rank for the generic term 'floor heating'. The internal link structure is ok: the product page has obviously more incoming links than the blogs. All on page SEO factors are taken care of as well. Any ideas on this? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Handling of product variations and colours in ecommerce
Hi, our site prams.net has 72.000 crawled and only 2500 indexed urls according to deep crawl mainly due to colour variations (each colour has its own urls now). We now created 1 page per product, eg http://www.prams.net/easywalker-mini and noindexed all the other ones, which had a positive effect on our seo. http://www.prams.net/catalogsearch/result/?q=002.030.059.0 I might still hurt our crawl budget a lot that we have so many noindexed pages. The idea is now to redirect 301 all the colour pages to this main page and make them invisible. So google do not have to crawl them anymore, we included the variations in the product pages, so they should still be searchable for google and the user. Does this make sense or is there a better solution out there? Does anyone have an idea if this will likely have a big or a small impact? Thanks in advance. Dieter
Intermediate & Advanced SEO | | Storesco0 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Schema.org and YouTube Videos
Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0