Online press coverage: publications asking for fee to add backlink. Should I pay?
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For the last few years I've been gaining steady backlinks for my clients by producing online press releases for them (e.g. publishing results of a survey they commissioned, or their expert opinion on recent news, etc). The online coverage included a backlink naturally or by me just asking the publication nicely. But recently I'm finding that publications are asking for a fee to publish the article (with a link) or they will publish the article for free, but will add a link for a fee. Note: these publications aren't link-building-sites, they're good DA sites such as https://www.femalefirst.co.uk/ and https://www.moneymagpie.com/ (MOZ DAs of 80 and 56 respectively). The fees are around $200 each.
The clients can afford to pay for this type of coverage, but is there a risk in these cases with Google?
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Yep. Sounds about right to me. I'd also check the relationship of their content to your client's industry. The more relevant the better. If you're paying for it, I'd also request they use specific SEO-friendly anchor text.
_Ex: rather than hyperlinking the root domain (prisonconsultants.co.uk) would be better to hyperlink 'UK prison consultants' or something similar. _
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It's for a followed link. If I don't pay, then they don't add any link at all (or simply don't publish the article at all).
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Thanks Ryan. Yes, the impression I get is that they either add a do-follow link for a fee, or it's no link at all.
So I guess a sensible approach might be to simply look at each publication's domain score and the content they publish and make a judgement about whether they look/feel legitimate rather than them looking like they are just in it for selling links?
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I don't see any 'nofollow' in their external links, which is a good thing.
_Ex: https://www.moneymagpie.com/make-money/how-to-make-money-as-a-prison-consultant - search for the prisonconsultants domain and use inspector to see the source code. _
Spam scores for this site is also low (1%) so I don't think you would be penalized.
From a tracking perspective, you will not see traffic attributed to the referrer because of the rel="noopener noreferrer" tag in the anchor ref, so source will show as 'direct'. I think it would be a good experiment. Let me know how it goes if you do end up doing this, may use for some of my clients as well.
- Ryan
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Do you wanted to ping google? I mean .... I can read you ask if it is ok to spent 200$ for a followed link? Or is it nofollow, no problemo in this case.
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Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Backlink getting from one website sidebar
hello, I am getting backlink from a website sidebar. That website owner add my website link as favourite link on his sidebar widget area. Thus, i am getting backlink from his every page, every post even every tags.(Almost 100 backlink from 1 website) That website has Similar category ِand Similar language my quastion : is it good or bad, is there any risk
Link Building | | cristophare790 -
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Best Way to Filter Backlinks
When analyzing backlinks and trying to get the same one for another site there are a ton of backlinks to go through. I know that if the DA of the link is then pages on the site might be a good choice like adding an article or something of the sort to the site but as far a the same page goes you can typically only do this with a comment on the page. My question is, given a huge list of backlinks from multiple sites, is there an easy way to analyze the links and determine which ones I can copy without manually checking hundreds of links?
Link Building | | spyke010 -
Sponsored Backlinks on High P.A. and PR sites
Hi, What about creating sponsored backlinks in pages with huge P.A./D.A. and PR, but not related with my site content?
Link Building | | silvioalmeida
Like in review sites, general content sites and newspapers? Will it harm my business?
I see that many of them have a weekly sponsored article...0 -
UK Times Pay wall effect on links?
Hi all Our PR agency has obtained a few inbound links from the UK's Times website. This is a great website with a very high DA, however they have a pay wall. My question is does the paywall counteract the efficacy of the links into our site? It would be good to know because if they aren't having the desired effect on rankings then I'll ask our PR agency to focus their efforts on other national newsapers. Thanks
Link Building | | gavinr
Gavin0 -
URL shortener and backlinks
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
Link Building | | SirMax0 -
Pay Per Post Blog Reviews - Does It Work?
I have come to realize that several SEO companies are basing their entire link strategy on paying bloggers to write a review about their client's website that also includes a link back to their website. I am thinking about adding this as part of my link building campaign. I am thinking about acquiring approximately 15 links a month from PR 2-5 blogs that pertain to my industry and target audience. I am thinking of using the network payperpost.com to find good blogs. First question: Does this type of link building work well? Second question: Is 15 links a month from PR 2-5 blogs (writing on my subject matter) enough to help out?
Link Building | | MyNet0