How do I determine if some of our paid keywords should be changed to organic?
-
I’m trying to determine if some of our paid keywords should really be organic keywords and also trying to avoid cannibalization of keywords. How do I do this?
-
Usually you just see which search terms (a more specific subset of keyword data) are working really well for you on PPC. You then exclude those specific search terms (NOT the whole keyword, which may be at least partially matched) from your bidding strategy. Note that this is only a good idea if ONLY you have ads for the term (otherwise you lose your ad, and some users may click on competing ads instead of your organic listing - bad). In modern times most people just go full-balls down both channels, which in the end is probably best - as it's so fiddly to get right, that the time spent doing so often exceeds the cost-efficiency yield
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Indexing Problem? Suggest any paid or free tool..!
My Forum backlinks and social share backlinks are not indexing plz suggest any free r paid tool that index such backlinks. Otherwise my ranking will drop. Plz help
Moz Pro | | AsifSeotools7770 -
QUESTION. Keyword Stuffing reduction while maintaining SEO optimal density?
Optimizing a keyword for a page on MOZ is telling me with a red exclamation mark to avoid keyword stuffing but if I remove any more of the keyword i will have none left in the content but titles etc. The moz message doesn't go away no matter how many keywords are removed. I am using wordpress i have the keyword the title element, the image alt text, the meta description/title, can't take anymore out of the content nothing seems to change but I can't figure out why?
Moz Pro | | 247mobileservices0 -
Keyword Ranking History Chart
The attached image shows the Keyword Ranking History with big downward spirals on Aug 27 and Sep 24th. Yet it's also showing up within the #10-#20 row. What is the official technical reason for why it's in both places? My boss is asking and I'm blanking. 🙂 Just that the URL was found in both spots? B69toK9
Moz Pro | | WineCellarInnovations0 -
How can you tell how many pages rank for a particular keyword?
I know with ranktracker I can see a page that will rank for a certain keyword. What if I have multiple pages that rank for this keyword? How can I see all pages that rank for it?
Moz Pro | | Sika220 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Organic Traffic Data
Looking at integrating our GA account with the seomoz Organic Traffic Data feature. Can anyone let me know feedback regards this ?
Moz Pro | | NeilTompkins0 -
Rankings not surfacing all my keywords
Usually they have a little day icon of when they will be updated, but I did some adjusting from around 65 to 98 keywords, but only 54 show up. Is this normal? Do I just need to wait? Some of my page 1 keywords are MIA.
Moz Pro | | mikescotty0 -
SEOmoz keyword rankings in campaign report
Hi. Does anybody know where the rankings summary has moved to in the campaign reports? I want to know how many keywords have moved up or down in the last week and can't find it anywhere!
Moz Pro | | neooptic1