Brand name in title?
-
Hi all,
I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
-
You can put a brand name in a title, that's absolutely fine, but often when you naturally writing the content marketing say the homepage the brand name will get mentioned somewhere in there, so often you website will get indexed with your brand name mentioned, or just mention on say the about us page.
-
Each case is different. That said can give you some general rules we use. If the Brand name is short ie 6 characters or less.
We use Brand in all Title tags. - ie | Brand
If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.
Product pages - often go with the product only. Then after that we just look at individual pages and determine what is best for the consumer and search engines.
Hope that assists.
-
Thank you for the replies guys! I understand it depends on many circumstances/variables.
Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?
That would be of great help, thank you.
-
It all depends on circumstances but in most cases most experts advice leave brand name on main page, contact, about us etc. but not on posts.
-
Hi
Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,
-
It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tags for deep pages
Just pondering what is current best practice for Title tags of pages buried deep within my website? Say I have a page about 'Cheese's of the world' and from that page there is a page about 'Cheshire Cheese' how would you suggest to structure title tags Would for example this be ok - Cheshire Cheese | Cheese's of the World | Brand name Or is this better - Cheshire Cheese | Brand name Just wondering as I'm redesigning my site currently and looking at everything! Ted PS - I like cheese 🙂
On-Page Optimization | | Jon-C0 -
Corporate Re-Branding, How to best lead into new website?
I have a company that is going to be moving away from a name they have had for 40 years, into a name they have had for the past 10. They are becoming a bigger brand in Canada and want to move away from the west coast name. http://www.wcmachinery.net/ is becoming obsolete. http://shearforce.ca/ will be taking over for both sites. Both of the websites are identically built by a previous web company. The current root domain metrics are shown in the image provided. What do you Mozzers feel would be the best way to phase out the old site without losing the little bit of domain authority wcmachinery.net has gained? west coast machinery is also well know to its customers, so getting the branded search traffic to the shearforce site is also a priority. I am fairly certain this can be handled easily in the about page where it explains the relationship between the two companies. As a side note I have not performed any SEO work on either site as of yet. So please do not judge me based on this site! Thanks for your insights, Randy edit edit
On-Page Optimization | | PixelgemsCreative0 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
Trouble with Old Site Name
Trying to figure out what is causing a site to show up under a former name in Google. The name of the client is Fortenberry Legal. They changed from Fortenberry Law Group over a year ago. I can't find any code on the site that uses the old name. For some reason, it still shows up as "Fortenberry Law Group" in Google. When I search for "Fortenberry Law Group," that shows up in Google with a full set of site links. When I search under the new name (Fortenberry Legal), that also shows up in Google but without the site links. Any thought on what could be causing this?
On-Page Optimization | | Falconberg0 -
What if it is a domain name
The suggestion is that my keyword food truck be in the URL of gourmetstreets.com. But what if my URL which is the domain name of the site does not contain the keyword? I cannot change the domain name, can or should I? Thanks
On-Page Optimization | | richwebstudio0 -
2 Titles
The analysis said that I have two titles on our main page. www.msperformanceonline.com the 1st is "Camaro Accessories, Camaro Parts, MS Performance" and the second is ( and""). I have looked and can't find out where it is!?! I been looking for hours through the code. Is there anything else I can use to find it? I Anyone's help will be appreciated.
On-Page Optimization | | msperformance0