Page Structure for Law Firm with Multiple Services
-
Hello and thanks in advance for any help. I'll try to keep this simple.
I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex.
The business is 1 location. The office is in San Diego but we service all of California.
CURRENT PAGE STRUCTURE
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/I did some research and got better keywords (listed below)
KEYWORD & SEARCH VOLUME
- lemon law 40500
- california lemon law 9900
- lemon law california 9900
- lemon law attorney 3600
- california lemon law attorney 880
- lemon law attorney san diego 170
It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it.
These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options.
PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start.
Thank you,
Chris - lemon law 40500
-
Thanks for the great answer. I have one more question if you don't mind.
"Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs."
I have the breadcrumbs ready to go.
What would you do for content if I use this page structure? I have all the keywords ready for each page but what would be your approach? Also, I won't have attorney in the URL but I believe it should be in the H1/Title for sure.
.com/lemon-law/
- this could be "lemon law att near me"
- Lemon law definition and what we do
- links to Cali / SD page etc.
.com/lemon-law/california/
- this could be similar but more focusing on where, who and how we serve California
.com/lemon-law/california/san-diego/
- similar but focus on San Diego of course
These are just a few basic things of course. Just curious if your approach would be different.
Thank you!
-
I think that Option D makes the most sense.
- A would make sense if it were a blog
- B and C are a little too keyword-spammy.
- While E might be okay, the rest of your content and titles should already make clear that your site is for an attorney.
Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs.
In addition, I'd advise that if you aren't already planning on it, get to understand Schema.org markup and make use of the Legal Services and Attorney Schema.org markup formats.
I'd bet that most other sites in that space are not yet marked up with appropriate Schema.org, and if you do it right you will be rewarded pretty well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Will a 301 alter URL structures?
Hi all, I'd like to re-direct page A to page B. The problem is, under page A, I have a number of other pages. So, for example - www.website.co.uk/A/fake/website If I re-direct www.website.co.uk/A/ to www.website.co.uk/B/, would the sub-pages then become unusable as a URL? Or would they stay intact because I'm not changing the location of the pages, merely applying a re-direct to the folder that it's in. Cheers, Rhys
Local SEO | | SwanseaMedicine0 -
How can you add custom Structured Data to a website hosted on Squarespace?
I have a client with a simple one page landing website hosted on Squarespace. Is there any method to easily apply structured data to this format?
Local SEO | | RosemaryB0 -
Advice on Setting Up Multiple Locations
Hello - one of my client's is expanding their business and opening new locations across the country. I have been planning to setup up the structure as: www.clientsite.com, www.clientsite.com/location1, www.clientsite.com/location2, www.clientsite.com/location3 and so on . Is there any downside for our SEO by making each of these location1, location2... sites their own individual Wordpress install? The overall look of each location will be the same (and they will be using the same custom Wordpress theme), but there services at each location will be different (or have different names). I'd estimate there will be very few duplicate pages from the "main" site to each location site. Thanks!
Local SEO | | SundialStudios0 -
Is my link structure hurting my SEO?
Moz says I have too many links on the homepage - could this be hurting my SEO? I have a lot of links on my homepage - especially from the services menu. I also have a few in the intro paragraph that are unnecessary but are linked to other pages using keywords - such as "veterinarians" which go to Meet our Veterinarians, etc. I'm afraid to make changes as I don't want to go overboard and actually hurt our rankings further. Any thoughts on this? Brant
Local SEO | | BCB11210 -
SEO planning: Franchise/multiple local sites
I am in the planning stages of franchising a cleaning business and was wondering if anyone had some ideas on SEO strategy. If money were no object and I had a team of hundreds of copywriters at my disposal, would the ultimate solution be to have the following sort of URL structure www.cleanbiz.co.uk/city within which there are numerous www.cleanbiz.co.uk/city/local-town pages? If this is the best strategy then is it worthwhile to begin work towards ranking for cities and local towns within them prior to actually operating there? I understand that lack of physical presence will penalize me in terms of local search but would a lack of physical address and phone number render any foundation work pointless (for example, prior to having any franchises in say London, would it be worth while building quality content and links on a www.cleaningbiz.co.uk/london page, and then www.cleaningbiz.co.uk/london/notting-hill, alongside a blog and so on?) Interested to understand the best way to go about this given the enormity of the campaign! Thanks
Local SEO | | EdwardoUK0
