Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to set up URL structure for reviews off of PDP pages.
-
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit.
For example, would it be something like this? site.com/category/product/reviews/page-1
or something that used parameters, such as: site.com/reviews?product=a
Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
-
Thank you. Your response is really helpful.
-
This is not a definitive response, but my approach has been to canonically relate each paginated review page to the product detail page. My rationale is that I get enough keyword relevance in the first 5 or 10 reviews which show up prior to pagination, to contribute effectively to the ranking of the product page.
Some product review solutions add semantic markup for the reviews, and even though the reviews themselves are paginated, the whole set of reviews is included in the JSON table of reviews on the product page. So, in this case, if yours does this, it might already be getting all the content when it crawls the product page.
I have not been a proponent of separately indexing the review pages themselves. I know there are proponents, and they might have solid arguments why to do that. I have preferred for my product page to get all the page relevance, inbound links, and visits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it to add hyphens between words in URL Permalink Structure?
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?
Intermediate & Advanced SEO | | NJ-Keith0 -
Is it best practice to have a canonical tags on all pages
The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
Intermediate & Advanced SEO | | ColesNathan0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Should I set up no index no follow on low quality pages?
I know it is a good idea for duplicate pages, blog tags, etc. but I remember somewhere that you can help the overall link juice of a website by adding no index no follow or no index follow low quality content pages of your website. Is it still a good idea to do this or was it never a good idea to begin with? Michael
Intermediate & Advanced SEO | | Michael_Rock0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0 -
What is the best way to embed PDF documents for SEO?
I have been using SCRIBD to embed PDF documents on my site but until recently I did not include the link back to SCRIBD. Will my site get credit for this content or will it go to SCRIBD? Is there a better way to embed PDF documents for SEO?
Intermediate & Advanced SEO | | casper4340